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Search Engine Boot-Camp

Search Engine Optimisation 101 Agenda

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45	Badge Collection – Arrival Tea & Coffee
12:45 – 1:00	Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30	Search Engine Marketing Basics
	If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
	Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00	Identifying your SEO issues
	This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
	Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30	Local Search and the Google 8
	Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
	Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45	Q&A with all Session Speakers
2:45 – 3:00	AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30	Content Creation for Search
	Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
	Speaker: Chris Thomas, Managing Director – Reseo
3:30 – 4:00	Keyword Research
	To build a successful search campaign for SEO you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
	Speaker: Daniel Benton, SEO Manager – Found Agency
4:00 – 4:30	Link Building Basics
	Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
	Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45	Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
	In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
	TBA