Pay Per Click 101

12:15 – 12:45	Badge Collection – Arrival Tea & Coffee
12:45 – 1:00	Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00	“How to Session”
	Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
	Speaker – Steven Prestidge – Reach Local Australia
2:00 – 2:30	Keyword Selection for PPC
	Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
	Speaker – Guy Wayland, Head of Search – e-channel
2:30 – 3:00	Writing & testing ad copy that convert for paid search
	- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
	Speaker – Ben Khoshabeh, AdLux Account Strategist
3:00 – 3:15	Q&A with all Session Speakers
3:15 – 3:30	SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00	Bidding Strategies & Options
	An insiders look at how the PPC Auction Model Works.
	Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30	Landing Page Basics
	Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
	Speaker – Gavin Clark, Head of Search – FirstClick Search
5:00 – 5:15	Analytics for Beginners – An overview on how to track ROI?
	Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
	Speaker: Monte Huebsch, CEO – Aussieweb
5:15	Closing Remarks