Auckland Agenda Oct 2nd, 2009

Our 2009 Agenda for Auckland goes back to basics.

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing , whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

8:00 – 8:45 Badge Collection – Tea & Coffee
8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – Search Engine Optimation 101
9:00 – 930 Keyword for PPC & SEO
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Samuel Stadler, COO – First Rate
9:30 – 10:00 Link Building Fundamentals
Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
Charles Coxhead, Managing Director – Netconcepts
10:00 – 10:30 SEO Content Creation
Learn the key elements of online writing, keyword selection and use and internal linking strategies.
Speaker TBA
10:30 – 10:45 Q&A Session
10:45 – 11:00 Morning Tea Break
Session Two – Pay Per Click 101
11:00 – 11:45 Ad copy, Ad Groups & Targeting
Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
Justine Chevin, General Manager – Catch
11:45 – 12:30 Building Optimised Landing Pages
A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
Kyle Aspinall, Managing Director – Exceed Online
12:30 – 12:45 Q&A Session
12:45 – 1:45 Lunch Break
Session Three – Social Media Marketing
1:45 – 2:15 The Social Media Ecosystem
What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
Alan Long, Research Director Asia Pacific – Hitwise
2:15 – 2:45 Managing SMM Campaign
We look at targeting, demographics, behaviors, building communities, crowdsourcing and the various ways you can use Social Media Campaigns to improve you business.
Simon Young, Social media Exploration Leader – iJump ltd
2:45 – 3:15 Tracking Success of Search & Social
Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Rod Jacka, Managing Director – Panalysis
3:15 – 3:30 Q&A Session
3:30 – 3:45 Afternoon Tea Break
Session Four – The Wrap Up
3:45 – 4:15 Twitter Marketing’s essentials
Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
Kalena Jordon, Principal – Search Engine College
4:15 – 4:45 How do you make sure Social Media works FOR you!
In this session we look at what is involved with Selling it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successfully Social Media campaign.
Courtney Lambert, Director – Thunderclap
4:45 – 5:15 Integrating Search and Social into your Communications Mix
Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
Ryf Quail, Director – iProspect New Zealand
5:15 – 525 Q&A Session
5:25 – 5:30 Closing Statement