Highlights

Search 101

  • Keyword Research
  • SEO Content Creation
  • Link Building Fundamentals
  • Paid Search Optimisation
  • Landing Page Optimisation

Social Media 101

  • Social Media Ecosystem
  • Managing SMM Campaigns
  • Twitter Marketing Tips
  • Selling SMM to the C- Suite
  • Integrating Search & Social into your communications mix!

PLUS:

Tracking the Success of Search & Social Media

Includes:

  • Morning Tea
  • Lunch
  • Afternoon Tea
  • PDF of all presentations
  • Networking Drinks
  • Satisfaction Gtee
  • Only AUD$595

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    New Zealand 2009 – Auckland Hilton, October 2nd

    Our all new “Back to Basics” Agenda gives attendees an in-depth look at how you can improve the ROI from Search (SEM) and Social Media Marketing (SMM)

    In the last year you have started any of the following?

    • Bought paid search traffic?
    • Starting to optimise your corporate website for organic traffic?
    • Struggled with setting up a “Social Media” presence?
    • Started a corporate Twitter account?
    • Attempted to convince the “C-Suite” on why Search and Social should be in the marketing mix!

    Search Strategies intensive one day Digital Marketing seminars are designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set.

    The SEM & SMM 101 Master-class covers all the essential topics to get all you’re Search & Social Media Marketing activity on the right track.

    SEO & PPC 101

    • Keywords
    • Website Copy
    • Link Building
    • PPC optimisation
    • Landing Pages
    • Tracking ROI & Success

    SMM & Twitter 101

    • Understanding the Demographics
    • The Social Media Ecosystem
    • Building Social Communities
    • Twitter Marketing Essentials
    • Selling SMM to the C-Suite

    See our agenda for more detail…

    Our events are classroom based with a real “How To” focus throughout the day.

    All speakers are seasoned veterans from the Australian and New Zealand Digital Industry, they have been chosen based on their working knowledge of the topic they will be training you on, these guys know their stuff.

    Check out our Satisfaction Guarantee.

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    Exceed Online

    Exceed Online

    Media
    Partners

    Marketing Mag

    Admedia

    Fastline

    Industry Supporters

    The IAB represents New Zealand's fast-growing, exciting and dynamic interactive advertising industry

    Search Engine Marketing Professionals Organization