Melbourne Agenda

Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing
Wednesday 21st July

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
Session One – Social Media Overview
12:00 – 12:30 Social Media Landscape 2010
In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
12:30 – 1:00 Social Media Marketing Basics
Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
Speaker: Jye Smith, Digital Strategist – Weber Shandwick
1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
Speaker: Mandi Bateson, Director, Digital – Hill & Knowlton
1:30 – 1:45 Q&A with all Session Speakers
1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two – Social Media “How To” Sessions
2:00 – 3:00 Twitter Marketing Essentials
Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
3:00 – 4:00 Facebook Marketing Essentials
Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
Session Three – The Wrap Up
4:15 – 4:45 Your Tube & Other Video Sharing Sites
You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
4:45 – 5:15 SEO & Social Media
Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
5:15 – 5:30 Q&A with all Session Speakers + Closing Statements