Archive for the 'Older Posts' Category

Win an iPod Touch*

iPod TouchEvery delegate that registers for Search Engine bootcamp will go into the draw to win an Apple iPod Touch.

We will draw the winner at the conclusion of the SEO Clinic at the end of the day.

The draw is not open to speakers, sponsors or the organisers.

*8gb model supplied by Search Strategies

  • Revolutionary multi-touch interface
  • 8.89cm widescreen color display
  • Wi-Fi (802.11b/g)
  • Safari, YouTube and iTunes Wi-Fi Music Store
  • 0.8cm thin

Apple iPod Touch

Our Sponsors

Here is a quick overview of our Sponsors:

24/7 Real Media

24/7 Real Media is your ‘one-stop’ to search engine marketing under a single roof. From media planning and buying to a proprietary campaign search engine campaign management, analytics and reporting technology, 24/7 Real Media has all of the necessary ingredients to drive the highest ROI from your search marketing budget. More here…

Hitwise

Hitwise was founded in February 1997 as a solution to a new problem – only the large websites, such as Yahoo!, MSN and Amazon were being monitored comparatively and data on websites with a more limited reach, such as Colgate, Nissan, and L’Oreal – was not available. More here…

Facilitate Digital

Established in 1999 via a collaboration of leading media professionals, Facilitate Digital has grown to become the leading developer of intelligent online marketing tools, and the worlds largest APAC based provider of digital marketing products. More here…

Pay per click topics

  • Perfect PPC management, how to build the perfect campaign!
  • Bid management options, how many are there?
  • Creative management, writing effective ad copy creating relevant ad groups.
  • Optimised landing pages, building good destinations for better ROI
  • Local search, do I need it and if so how do I implement it?


SEO/Organic Search Topics

  • How to improve your page rank with search engine friendly web design
  • Writing good copy for search engines
  • How to optimise your flash based website
  • Linking strategies
  • Metadata strategies


Key Topics Overview

Key Topics related to both SEO and PPC

  • Search Terms - Search term or Keyword research, hierarchy and selection
  • Creative - Copywriting for search engines and content development + writing killer ad copy
  • Landing pages - optimisation and management
  • Conversion analysis - Tools for tracking and reporting your search activity + success

Search Engine Bootcamp - Sydney, November 30th 2006

November 30, 2006
8:45 amto6:00 pm

This event was held at the Vibe Hotel in North Sydney & was a great success.

Search Summit 2007 - Australia’s National Search Marketing Conference

March 1, 2007toMarch 2, 2007
Don’t miss Search Summit - THE Australian Search Marketing Conference: Register Before February 15th & save $165 (ex GST).
Coming to Sydney on Thursday March 1st and Friday March 2nd, 2007, Search Summit is a search marketing conference focusing on both basic training as well as strategy and advanced tactics for industry pros. Take advantage of this opportunity to do some business networking with other Search Industry professionals while picking up practical knowledge to increase your marketing skills.
Search Summit is a series of 1st for the Australian Search Marketing Industry

  • 1st Australian Search Marketing Conference of 2007
  • 1st Two day search event for over three years
  • 1st Search conference with three topics streams running at the same time
  • 1st time the Search Industry will have its OWN topics
  • 1st time an event has been run for search marketers by search marketers
  • 1st time speakers have been chosen on professional merit not the size of their sponsorship package

Content Duplication & Copywrite issues

A new topic stream that deals with advanced techniques used by the experts.

Optimising for Flash & other technologies

Optimising for flash, learn the pitfalls and solutions of dynamic and database driven websites + working with content management systems.

We learned at the last Search Engine Bootcamp that most Delegates thought that this stream was to advanced for them & a bit techie, so we have decided to add this into the streams that deal with advanced techniques used by the experts.

Advanced Copy Writing for Search Engines

A new topic stream that deals with advanced techniques used by the experts.