:: Why SE Bootcamp?

Search marketing is complicated, time consuming and often requires training to learn the basics.

However, its worth taking the time to learn all you can ablout this medium as Search Marketing does cost effectively deliver active customers to your website giving you the opportunity to impact their purchase decision, Search also delivers a high conversion ratio of visitors to buyers and in many cases a High ROI & Low cost.

Remember your prospects are actively looking for your company�s products and information on search engines, are they finding you in the numbers you need?

Did you Know?

  • 85% of all internet referrals goes through search engines
  • 54% of online purchases originated from Search Engines
    • Source - Jupiter Consumer Survey 2003
  • One in seven brand searches does not end up at that brand’s website
  • Consumers us search engines for a wide variety of reasons, including:
    • Researching information and obtaining prices for a purchase
    • Active buyers seeking the right supplier
  • Search consumers are pre-qualified by the search query they typed e.g. �real estate manly� or �removalists mona vale�

    • Key Facts & Figures about Australian Search Engine Marketing

    • There are over 800 million searches per month in Australia
    • Australian PPC search market share (revenue), by search engine product*
    • Paid search advertising is 18% of the total online advertising market in Australia*
    • This reached $70 million in 2004*
    • Paid search advertising is growing, estimates indicate that it will to grow by more than 28% between 2006 & 2009*

    * Frost & Sullivan Australia, 2005
    **YSM sell PPC on both 9msn & Yahoo! in Australia