What will I learn?

Regardless of skill or experience level, anyone can benefit from Search Engine Bootcamp. For new recruits this Seminar will lay out the basic building blocks needed to create and manage your first successful Search Campaign and also acts as a thorough refresher course on the fundamentals of optimisation strategies and techniques for SEM professionals.

We offer expert tips and tricks for truly maximising your ROI, giving you the opportunity to learn how to use the latest tools and cutting edge technologies to get the ROI you have been striving for.

Search Engine Bootcamp topics:

Search Engine Bootcamp is divided into four sessions covering all the important SEO and PPC topics plus a few that you may not even have thought about, each session is designed to cover important search marketing techniques.

For example, session one - PPC Essentials deals with keyword research, creative management and PPC “Quality” Scoring, all three topics work together to effect where you rank and what you pay per click on search engine advertising platforms like on either Google Adwords.

We also incorporate topics that have a bearing on both SEO and PPC, search term research for example is relevant to both topics and there is at least one “Key Topic” in each session.

Topics related to both SEO & PPC

• Search Terms - Search term or Keyword research, hierarchy and selection
• Creative - Copy writing for search engines and content development + writing killer ad copy
• Landing pages - optimisation and management
• Conversion analysis - Tools for tracking and reporting your search activity + success

SEO/Organic Search Topics

• Site Structure, how to improve your page rank with search engine friendly web design.
• Writing good copy for search engines.
• Linking strategies.
• Usability & SEO

Pay per click topics

• Creative management, writing effective ad copy creating relevant ad groups.
• PPC “Search Quality” Scoring, how does this effect my CPC?
• PPC targeting options