::-:: Agenda - Cbr 04.10.2008
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Agenda Canberra, Sept 4th - 2008 |
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8:00 - 8:45 |
Welcome tea & coffee + badge collection |
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8:45 - 9:00 |
Welcome & agenda overview by your host - Barry Smyth, plus an overview of how to use our interactive voting handsets |
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Session One - SEO Essentials |
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9:00 - 9:45 |
The Fundamentals of good Search Marketing - A comprehensive session on how to get SEO right from the start. |
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Speaker |
TBA |
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9:45 - 10:15 |
Keyword Research - It all starts here; building a successful search advertising campaign for both SEO & PPC begins with intelligent keywords research and selection. |
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Speaker |
TBA |
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10:15 - 10:40 |
SEO Content - Learn the key elements of online writing, keyword selection and use and internal linking strategies. |
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Speaker |
TBA |
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10:40 - 11:00 |
Q&A Session |
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11:00 - 11:30 |
Morning Tea Break |
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Session Two - PPC Essentials |
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11:30 -12:00 |
Creative Management - Relevance doesn’t stop with a search term, good ad copy can mean the difference between a high or low click through rate. |
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Speaker |
TBA |
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12:00 - 12:30 |
Landing pages - Got the keywords & written some killer ad copy - now what! This session covers landing page optimisation and mulivariate testing. |
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Speaker |
TBA |
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12:30 - 1:00 |
PPC “Quality” score - There is more to ranking well in the PPC results than how much you pay, its fast becoming more about the “quality” of your ad campaign, what do you need to do to get a good quality score? |
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Speaker |
TBA |
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1:00 - 1:15 |
Q&A Session |
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1:15 - 2:15 |
Lunch Break |
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Session Three - SEO Essentials |
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2:15 - 2:45 |
Online Reputation Management - is about combining online public relations with search engine optimisation. |
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Speaker |
TBA |
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2:45 - 3:15 |
Social Media Optimisation - A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds. |
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Speaker |
TBA |
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3:15 - 3:30 |
Local Search - Why is local search important? Find out who the players are and what benefits your business can get from being included in the Local Index’s. |
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Speaker |
TBA |
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3:30 - 3:45 |
Q&A Session |
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3:45 - 4:15 |
Afternoon Tea Break |
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Session Four - The Wrap Up |
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4:15 - 4:45 |
Usability & SEO - This session delves into how usability can help bring traffic from search engines, whilst making the site more efficient for humans, after all it the humans who buy stuff! |
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Speaker |
TBA |
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4:45 - 5:15 |
The SEO Clinic - A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness, although this time Mike’s regular session has a visitor |
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Speaker |
TBA |
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5:15 - 5:30 |
Q&A Session |
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5:30 |
Close |
