Brisbane Agenda

Our “ALL NEW” 2010 Agenda goes back to basics for SEO.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

Marketeam

12:00 – 12:45 Arrival and Badge Collection
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Peter Dowse, Online Marketer – Marketeam
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
2:00 – 2:30 Local Search and the Google 10
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!
What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing
These steps can be implemented and live within 24 hours. A must see session.

Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Monte Huebsch, CEO – Aussieweb
2:30 – 2:45 Q&A
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Andy Henderson, Manager – Ireckon Web Marketing
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker: Peter Newsome, SEO – Sitemost
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting