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Search Engine Boot-Camp

Zari Kotwal, Web Analytics & Marketing Consultant – Panalysis

Zari Kotwal, a very experienced and talented Web Marketing Operations specialist.

Zari joined Panalysis from Lenovo the largest personal computer manufacturer in the Asia-Pacific region and the fourth largest in the world. At Lenovo she specialised in Web Analytics, User Experience/Design and application deployment in the Asia Pacific Region. Prior to this she was at IBM for 5 years responsible for Web Analytics and Web QA.

During her time at Lenovo, Zari led a project team to deploy the Omniture web analytics tool in 16 countries across the Asia Pacific region. Her role then developed to become the expert in web analytics and Omniture and went on to develop a highly successful training program in these areas.

Originally from a science background Zari started her working life as a Research Scientist in the area of Near Infrared Spectroscopy. In the seven years she worked in this area she co-authored 33 research papers and presented at numerous conferences.

Zari has hit the ground running at Panalysis and is currently presenting a series of workshops around Australia helping businesses use Google Analytics to add value to their business.

When she is not helping our customers with their web metrics solutions Zari’s passions are travelling, going to the symphony, and living well. She has even been known to do boot camp!