Agenda – SEO 101 Brisbane November 12, 2009

Our “ALL NEW” 2009 Search Engine Marketing Agenda goes back to basics.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic

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We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

12:15 – 12:45 Arrival and Badge Collection
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Understanding SEO, what’s it all about?
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Jeremy Bolt, Bruce Clay Australasia

1:30 – 2:00 Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. This session is designed to help you understand that Search engine friendly sites aren’t hard to create, at the very least you will walk away knowing what guidance to give your web dev team.

Speaker: Andy Jamieson, Director, Co-Founder – Switched on Media

2:00 – 2:30 Local Search – The Google Top 10
With the resurcenc of Local Search

Speaker: Monte Huebsch, CEO – Aussiweb

2:30 – 2:45 Q&A
2:45 – 3:15 Afternoon Tea Break
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:15 – 3:45 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker: Poorani Prithiviraj – SEO Consultant, Outrider

3:45 – 4:15 Copy writing for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.Speaker: TBA
4:15 – 4:45 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker: Chris Thomas, Managing Director – Reseo

4:45 – 5:30 Site Clinic
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable informantion.

Speaker: Mike Motherwell, SEO Rainmaker – MMS Consulting

SMX Sydney Luna Park – Thursday 10th April, 2008
9:00am – 9:30am
Welcome, agenda overview & handset voting training
9:30am -10:45am Day One Morning Keynote:

Google’s Vice President, Search Products & User Experience – Marisa Mayer will kick off SMX Sydney on April 10. In a first for Australia SearchEngineLand.com Editor-In-Chief Danny Sullivan’s and Barry Smyth will be hosting a “Keynote Conversation” with Marissa.

Key areas of this fascinating conversation will be the dramatic changes we have seen recently relating to Google’s Universal search, Google Maps and Google Streetview. The Keynote will no doubt leave you with some resonating thoughts for the future.

10:45am – 11:00
Exhibition Opens – Morning Tea in the Exhibition Hall
Function Room
Fundamentals – Sunset Room
Advanced – Crystal Palace Ballroom
Industry – Taj Mahal
11:00am – 11:30am Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Session Moderated by -

TBA

Speaker:

Jane Copland,Search Engine Consultant – SEOmoz

Advanced PPC Optimisation Tactics

Savvy search marketers spend enormous amounts of time on analysis and constant optimisation, getting better and better results as a result, this session gives you a view of some of their “out of the box” tactics that you can use to improve you ROI.

Session Moderated by -

Daniel Benton, The Found Agency

Speaker:

Gord Hotchkiss, President & CEO – Enquiro

Analytics Toolbox Overview

Looking for a new analytics tool & wanted to find out more info about whats out there? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how they can enhance your search marketing analysis, followed by Q&A with Speakers.

Session Moderated by -

Tom Petryshen, CEO – Amplify

Speakers:

Rod Jacka, Principal Consultant – Panalysis

Ani Babaian,Developer Evangelist – Microsoft Live Search Webmaster Center

11:30am – 12:00pm Copy writing for Search

Getting your “on page” copy correct is essential for any site. We look at how KW research and copy writing go hand.

Speaker:

Ciaran Norris, SEO & Social Media Director, Altogether Digital

Buying International Traffic

Running search campaigns across more than one country is common, beyond geo-targeting via Google and YSM what else is out there? We look at the OTHER options available to you outside the big two.

Speaker:

David Holmes, Managing Director – iProspect Australia

12:00pm – 12:30pm Managing ads that convert

Relevance doesn’t stop with a search term, good ad copy can mean the difference between a high or low click through rate.

Speaker:

Frank Grasso, Managing Director – eChannel Online

Trademarks, click fraud & other tricky issues

Trademarks, duplicate listings, match types & click fraud, these are just a few of the tricky issues that search marketers have to deal with. This session covers solutions to make your life with paid search easier.

Speaker:

Jon Ostler, Managing Director – First Rate

Paid Search Vendor Round up

Get updated on the latest PPC information from Google, YSM & Sensis

Session Moderated by -

Robbie Hills, CEO GroupM Search, APAC

Speakers:

Willie Pang, Managing Director – Yahoo! Search Marketing Australia

Thomas Arthur, General Manager, Digital and Vertical Markets – Sensis

Frederick Vallaeys, Adwords Evangelist, Google Inc.

12:30pm – 1:00pm Analytics Overview

Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker:

Rod Jacka, Managing Director – Panalysis

Quality Score – The PPC Black Box

The paid search “auction” is unlike any normal auction people deal with. Rather than just bidding the most and winning, the “quality” of your bid along with other factors is assessed. In this session, we try to crack open the black box of auction to better understand how they work and how to influence them to your advantage.

Speaker:

Chris Dimmock, Managing Director – Cogentis

1.00pm – 1:15pm
Q&A
1:15pm – 2:30pm
Lunch – in the Exhibition Hall “Walk & Fork”
2:30pm – 3:00pm Link Building

Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.

Session Moderated by -

TBA

Speaker:

Rand Fishkin, CEO – SEOmoz

Panel – Landing page testing, tuning & tactics

Getting the click from the search engine is one thing, getting that click to convert into your “CPX” is another entirely. Highly relevant Landing pages are now one of the most crucial pieces of ammunition of your search marketing armory, testing different combinations will allow you to maximise your effort, these session is an advanced look at landing page optimisation.

Session Moderated by -

Chris Dimmock, Managing Director – Cogentis

Panelists:

Frederick Vallaeys, Adwords Evangelist, Google Inc.

Jason West, Director – Websalad

Nathan Stewart, Founder – Alkemi International

Industry Training Overview

So, your here to learn more about search, to either improve your own or your clients search results! But you still want to know more about on-going training and or certification, this is the session to attend. Hear from leading Search Marketing education vendors, followed by Q&A with Speakers.

Speakers:

Kalena Jordan, Director – Search Engine College

Jeremy Bolt, Director – Bruce Clay Australasia

Gord Hotchkiss, SEMPO Member – SEMPO Institute

3:00pm – 3:30pm Landing Page Basics

Having relevant landing pages is essential in search today, we look at a few simple rules you need to address this and give you some tactical know how.

Speaker:

Monte Heubsch, Director – Aussieweb

3:30pm – 3:45pm
Q&A
3:45pm – 4:15pm
Afternoon Tea in the Exhibition Hall
4:15pm – 5:15pm Day One Afternoon Keynote:

We wrap up Day Two with SearchEngineLand.com Editor-In-Chief Danny Sullivan’s Keynote with “Search 3.0, Search 4.0 and Beyond.” He’ll discuss the implications of blended search (Search 3.0), personalized and social search (Search 4.0), and what’s next for search and search marketing technologies.

Speaker: Danny Sullivan, Editor in Chief – Searchengineland.com

5:15pm – 5:30pm
Q&A Session with Danny Sullivan

5:30pm – 6:30pm
SMX bash event

SMX Sydney – Day 2

SMX Sydney Luna Park

Friday 11th April, 2008

8:45am – 9:00am Welcome back & day two agenda overview
Function Room Fundamentals – Sunset Room Advanced – Crystal Palace Ballroom Industry – Taj Mahal
09:15am – 10:15am

Building Search Engine Friendly Websites.

We look at this topic from a retrospective view, but you can learn the fundamentals of building a SE freindly site, even though most websites are not built with search engines in mind.

Morning Session Moderated by:

Jason West, Director – Websalad

Speaker:

Rand Fishkin, CEO – SEOmoz

Understanding Searcher Behavior

How do searchers (your potential customers) interact with search engines? it is complex and if your not tuned into your potential customers needs and intent then your search marketing efforts will be less effective for you in the long run. In this session Gord Hotchkiss will present key findings from recent research he has completed.

Morning Session Moderated by:

Jeremy Bolt, Director – Bruce Clay Australasia

Speaker:

Gord Hotchkiss, President & CEO – Enquiro

SEM Toolbox Overview

Looking for a new search marketing tool & wanted to find out more? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how it can be used to enhance your search marketing performance, followed by Q&A with Speakers.

Session Moderated by:

To be re-confirmed

Speaker:

Stuart Bartram, Business Development Director – Doubleclick

Ani Babaian, Developer Evangelist – Microsoft Live Search Webmaster Center

Frank Grasso, Managing Director – eChannel Online

PPC targeting Options

If you have attended most of the SE Bootcamp sessions already this one will round off your PPC experience by giving you an insight into what type of targeting you can use in your PPC campaigns, from Geo-targeting through to day parting.

Speaker:

Tim Mc Donald, CEO – The Found Agency

Blended Search (AKA Universal Search)

The blended mash-up of search verticals such as images, audio, video, maps and even local search results in Googles “Universal Search” really changed they way our customers view search results, this extends to all the other variations of this blending of results including Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts, whilst these are not all relevant for the Australian market the optimisation techniques to harness the traffic is, learn how to get the most out of what has been coined Search 3.0

Speaker:

Danny Sullivan, Editor in Chief – Searchengineland.com

10:15am -10:30am
Q&A
10:30am -11:00am
Morning Tea in the Exhibition Hall
11:00am -12:30pm

Local Search Roundtable

We will give you quick independent overview of the major players in local search and then take the opportunity to ask them questions in this open-forum session.

Session Moderated by:

Monte Heubsch, Director – Aussieweb

Panelists:

Meg Tsiamis, Co-founder, dLook.com.au

Chris Smith, General Manager, Online Search & Directories – Sensis Interactive

Willie Pang, Managing Director – Yahoo! Search Marketing Australia

True Local – Anthony Burne, Product Director

Live Local – Ani Babaian, Developer Evangelist

The Essentials of Social Media Marketing

Social Media Marketing can be a complex if you dont understand all that it entails, this session is designed to give you a complete view of the world of SMM. Covering who the players are, how consumers are sharing content via bookmarking properties like Stumbleupon and Digg, plus we will delve into who to effectively use properties like Flickr and YouTube.

Session Moderated by:

Russell Banks, Head of Production – dgm Australia

Speakers:

Danny Sullivan, Editor in Chief – Searchengineland.com

Rand Fishkin, CEO – SEOmoz

SEO 3.0 – Working with Web 2.0 Sites

This session assumes that you know the SEO 1.0 basics. The Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits.

Both sessions tackles the issues to give you some actionable tips and tactics for implementing SEO 3.0 Web 2.0 Sites while keeping usability in mind as well.

Usability, Accessibility & Standards

A more technical session based around what it takes to build SEO friendly sites to improve page rank and link flux, web site usability & finally we cover site accessibility, an important issue & one that is too often ignored.

Session Moderated by:

Mike Motherwell, SEO Bloke – WMS Consulting

Speakers:

Chris Dimmock, Managing Director – Cogentis

Damian Cronan, IT Manager – Myhome.com.au

Scott Swabey, Web Developer – Amplify

12:30pm -1:00pm

SEO Best Practices for Local & Mobile Search

Learn how to adapt your web site or create a mobile-specific site to leverage the unique characteristics of mobile search tools, we also look at how to optimise for Local search.

Speaker:

Amye Saunders, Senior SEO Consultant – 24/7 Real Media

Maximising Social Networking

Linkedin, Facebook, MySpace, Twitter and other social networking sites allow us to connect with and build networks of friends or colleagues. In this session you’ll learn to network and participate in an acceptable and effective manner, a guide to the do’s and dont’s of Social Networking.

Speaker:

Stan Relihan, President & CEO, Expert Executive Search

1.00pm -1:15pm
Q&A
1:15pm -2:30pm
Lunch – in the Exhibition Hall “Walk & Fork”

Lunch and an afternoon with the Webmaster Tools teams

Session runs from 1:15 till 4:15

Lunch will be served in the Taj mahal Room during the session.

A session with representatives from Google Webmaster Central and Microsoft Live Search Webmaster Centre, learn about what these tools have to offer.

Session Moderated by:

Barry Smyth, Director – Search Strategies

Panelists:

Adam Lasnik, Search Evangelist – Google Webmaster Central

Ani Babaian, Developer Evangelist – Microsoft Live Search Webmaster Center

2:30pm -3:30pm

In-house Search – Getting started

More and more companies are bringing search marketing “in-house”. What tactics should you deploy when building up an in-house SEO team? What should you be thinking about when planning this initiative, this sessions gives you a step by step guide on how to do this.

Stakeholder Management

Learn how to indentify the road blocks in your comapny to get your SEO/SEM rolling quicker.

Session Moderated by:

Mike Motherwell, SEO Bloke – WMS Consulting

Speakers:

Aidan Beanland, Search Marketing Manager – Yahoo!7

Tom Petryshen, CEO – Amplify

Linkbaiting and Viral Marketing

What’s linkbaiting? It is a term often used in the search marketing industry and is one of the most successful viral tactics for driving traffic to your web sites. But how can you effectively use it?

SMO Case Study and Examples

Not convinced by our experts yet? Hear from a company that put it all into practice and benefited from it.

Session Moderated by:

Russell Banks, Head of Production – dgm Australia

Speaker:

Jane Copeland, Search Engine Consultant – SEOmoz

Ciaran Norris, SEO & Social Media Director, Altogether Digital

3:30pm – 3:45pm
Q&A
3:45pm – 4:15pm
Afternoon Tea in the Exhibition Hall
4:15pm – 5:00pm

The SEO Clinic

We will draw a few lucky names out of the hat a few days before SMX Sydney & our three teams of experts speakers team have a look at the sites and tell you what is wrong with your site. This is a session full of actionable information.

Session Moderated by:

Barry Smyth, Search Strategies

Teams:

  1. Mike Motherwell & Guy Wayland – WMS Consulting
  2. Danny Sullivan, Searchengineland.com & Rand Fishkin, SEOmoz
  3. Gord Hotchkiss, Enquiro & Adam Lasnik, Google
5:00pm – 5:30pm

The Long-table – Your final opportunity to meet and speak to some of our international speakers during an open Q&A Session

6:15pm -

8:30pm

SMX events BBQ

Our “ALL NEW” 2009 Search Engine Marketing Agenda goes back to basics.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

12:15 – 12:45 Arrival and Badge Collection
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Understanding SEO, what’s it all about?
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Jeremy Bolt, Bruce Clay Australasia

1:30 – 2:00 Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. This session is designed to help you understand that Search engine friendly sites aren’t hard to create, at the very least you will walk away knowing what guidance to give your web dev team.

Speaker: Andy Jamieson, Director, Co-Founder – Switched on Media

2:00 – 2:30 Local Search – The Google Top 10
With the resurcenc of Local Search

Speaker: Monte Huebsch, CEO – Aussiweb

2:30 – 2:45 Q&A
2:45 – 3:15 Afternoon Tea Break
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:15 – 3:45 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker: Poorani Prithiviraj – SEO Consultant, Outrider

3:45 – 4:15 Copy writing for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.Speaker: TBA
4:15 – 4:45 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker: Chris Thomas, Managing Director – Reseo

4:45 – 5:30 Site Clinic
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable informantion.

Speaker: Mike Motherwell, SEO Rainmaker – MMS Consulting

12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00 “How to Session”
Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
SpeakerSteven Prestidge – Reach Local Australia
2:00 – 2:30 Keyword Selection for PPC
Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
SpeakerGuy Wayland, Head of Search – e-channel
2:30 – 3:00 Writing & testing ad copy that convert for paid search
- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
SpeakerBen Khoshabeh, AdLux Account Strategist
3:00 – 3:15 Q&A with all Session Speakers
3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00 Bidding Strategies & Options
An insiders look at how the PPC Auction Model Works.
Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30 Landing Page Basics
Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
SpeakerGavin Clark, Head of Search – FirstClick Search
5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker: Monte Huebsch, CEO – Aussieweb
5:15 Closing Remarks

Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
Session One – Social Media Overview
12:00 – 12:35 Social Media Landscape 2010
In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
12:35 – 1:10 Social Media Marketing Basics
Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
Speaker: Jye Smith, Digital Strategist – Weber Shandwick
1:10 – 1:45 SEO & Social Media
Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two – Social Media “How To” Sessions
2:00 – 3:00 Twitter Marketing Essentials
Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
3:00 – 4:00 Facebook Marketing Essentials
Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
Session Three – The Wrap Up
4:15 – 4:45 Your Tube & Other Video Sharing Sites
You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
Speaker: Mandi Bateson, Digital Director – Hill and Knowlton
4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
Speaker: Jye Smith, Digital Strategist – Weber Shandwick
5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

Our “ALL NEW” 2009 Search Engine Marketing Agenda goes back to basics.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

12:15 – 12:45 Arrival and Badge Collection
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Understanding SEO, what’s it all about?
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Jeremy Bolt, Bruce Clay Australasia

1:30 – 2:00 Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. This session is designed to help you understand that Search engine friendly sites aren’t hard to create, at the very least you will walk away knowing what guidance to give your web dev team.

Speaker: Andy Jamieson, Director, Co-Founder – Switched on Media

2:00 – 2:30 Local Search – The Google Top 10
With the resurcenc of Local Search

Speaker: Monte Huebsch, CEO – Aussiweb

2:30 – 2:45 Q&A
2:45 – 3:15 Afternoon Tea Break
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:15 – 3:45 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker: Poorani Prithiviraj – SEO Consultant, Outrider

3:45 – 4:15 Copy writing for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.Speaker: TBA
4:15 – 4:45 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker: Chris Thomas, Managing Director – Reseo

4:45 – 5:30 Site Clinic
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable informantion.

Speaker: Mike Motherwell, SEO Rainmaker – MMS Consulting

Presentations from Search Engine Bootcamp Sydney, Cliftons 22nd October 2009

Please note the following presentations are available to download as PDF’s, just click the PDF icon.

Audio will be avaliable in one week.

Session One – What is SEO, getting the basics right & understanding how
to identify what does and doesn’t work!
PDF File Understanding SEO, what’s it all about?

Speaker: Jeremy Bolt, Bruce Clay Australasia

Presentation not uploaded yet, waiting on a new version to come through.

PDF Search Engine Friendly Web Design
Speaker: Andy Jamieson, Director, Co-Founder – Switched on Media

Tracking Success of Search

Speaker: Zari Kotwal, Web Analytics & Marketing Consultant – Panalysis

Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking

Keyword Research
Speaker: Poorani Prithiviraj – SEO Consultant, Outrider

Copy writing for Search

Speaker: Glenn Murray, SEO Copywriter – Divine Write

Link Building Basics
Speaker: Chris Thomas, Managing Director – Reseo
Site Clinic

Speaker: Mike Motherwell, SEO Rainmaker – MMS Consulting

Presentation: No Presentation

SMX Sydney Luna Park – Thursday 10th April, 2008
9:00am – 9:30am
Welcome, agenda overview & handset voting training
9:30am -10:45am Day One Morning Keynote:

Google’s Vice President, Search Products & User Experience – Marisa Mayer will kick off SMX Sydney on April 10. In a first for Australia SearchEngineLand.com Editor-In-Chief Danny Sullivan’s and Barry Smyth will be hosting a “Keynote Conversation” with Marissa.

Key areas of this fascinating conversation will be the dramatic changes we have seen recently relating to Google’s Universal search, Google Maps and Google Streetview. The Keynote will no doubt leave you with some resonating thoughts for the future.

10:45am – 11:00
Exhibition Opens – Morning Tea in the Exhibition Hall
Function Room
Fundamentals – Sunset Room
Advanced – Crystal Palace Ballroom
Industry – Taj Mahal
11:00am – 11:30am Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Session Moderated by -

TBA

Speaker:

Jane Copland,Search Engine Consultant – SEOmoz

Advanced PPC Optimisation Tactics

Savvy search marketers spend enormous amounts of time on analysis and constant optimisation, getting better and better results as a result, this session gives you a view of some of their “out of the box” tactics that you can use to improve you ROI.

Session Moderated by -

Daniel Benton, The Found Agency

Speaker:

Gord Hotchkiss, President & CEO – Enquiro

Analytics Toolbox Overview

Looking for a new analytics tool & wanted to find out more info about whats out there? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how they can enhance your search marketing analysis, followed by Q&A with Speakers.

Session Moderated by -

Tom Petryshen, CEO – Amplify

Speakers:

Rod Jacka, Principal Consultant – Panalysis

Ani Babaian,Developer Evangelist – Microsoft Live Search Webmaster Center

11:30am – 12:00pm Copy writing for Search

Getting your “on page” copy correct is essential for any site. We look at how KW research and copy writing go hand.

Speaker:

Ciaran Norris, SEO & Social Media Director, Altogether Digital

Buying International Traffic

Running search campaigns across more than one country is common, beyond geo-targeting via Google and YSM what else is out there? We look at the OTHER options available to you outside the big two.

Speaker:

David Holmes, Managing Director – iProspect Australia

12:00pm – 12:30pm Managing ads that convert

Relevance doesn’t stop with a search term, good ad copy can mean the difference between a high or low click through rate.

Speaker:

Frank Grasso, Managing Director – eChannel Online

Trademarks, click fraud & other tricky issues

Trademarks, duplicate listings, match types & click fraud, these are just a few of the tricky issues that search marketers have to deal with. This session covers solutions to make your life with paid search easier.

Speaker:

Jon Ostler, Managing Director – First Rate

Paid Search Vendor Round up

Get updated on the latest PPC information from Google, YSM & Sensis

Session Moderated by -

Robbie Hills, CEO GroupM Search, APAC

Speakers:

Willie Pang, Managing Director – Yahoo! Search Marketing Australia

Thomas Arthur, General Manager, Digital and Vertical Markets – Sensis

Frederick Vallaeys, Adwords Evangelist, Google Inc.

12:30pm – 1:00pm Analytics Overview

Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker:

Rod Jacka, Managing Director – Panalysis

Quality Score – The PPC Black Box

The paid search “auction” is unlike any normal auction people deal with. Rather than just bidding the most and winning, the “quality” of your bid along with other factors is assessed. In this session, we try to crack open the black box of auction to better understand how they work and how to influence them to your advantage.

Speaker:

Chris Dimmock, Managing Director – Cogentis

1.00pm – 1:15pm
Q&A
1:15pm – 2:30pm
Lunch – in the Exhibition Hall “Walk & Fork”
2:30pm – 3:00pm Link Building

Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.

Session Moderated by -

TBA

Speaker:

Rand Fishkin, CEO – SEOmoz

Panel – Landing page testing, tuning & tactics

Getting the click from the search engine is one thing, getting that click to convert into your “CPX” is another entirely. Highly relevant Landing pages are now one of the most crucial pieces of ammunition of your search marketing armory, testing different combinations will allow you to maximise your effort, these session is an advanced look at landing page optimisation.

Session Moderated by -

Chris Dimmock, Managing Director – Cogentis

Panelists:

Frederick Vallaeys, Adwords Evangelist, Google Inc.

Jason West, Director – Websalad

Nathan Stewart, Founder – Alkemi International

Industry Training Overview

So, your here to learn more about search, to either improve your own or your clients search results! But you still want to know more about on-going training and or certification, this is the session to attend. Hear from leading Search Marketing education vendors, followed by Q&A with Speakers.

Speakers:

Kalena Jordan, Director – Search Engine College

Jeremy Bolt, Director – Bruce Clay Australasia

Gord Hotchkiss, SEMPO Member – SEMPO Institute

3:00pm – 3:30pm Landing Page Basics

Having relevant landing pages is essential in search today, we look at a few simple rules you need to address this and give you some tactical know how.

Speaker:

Monte Heubsch, Director – Aussieweb

3:30pm – 3:45pm
Q&A
3:45pm – 4:15pm
Afternoon Tea in the Exhibition Hall
4:15pm – 5:15pm Day One Afternoon Keynote:

We wrap up Day Two with SearchEngineLand.com Editor-In-Chief Danny Sullivan’s Keynote with “Search 3.0, Search 4.0 and Beyond.” He’ll discuss the implications of blended search (Search 3.0), personalized and social search (Search 4.0), and what’s next for search and search marketing technologies.

Speaker: Danny Sullivan, Editor in Chief – Searchengineland.com

5:15pm – 5:30pm
Q&A Session with Danny Sullivan

5:30pm – 6:30pm
SMX bash event

SMX Sydney – Day 2

SMX Sydney Luna Park

Friday 11th April, 2008

8:45am – 9:00am Welcome back & day two agenda overview
Function Room Fundamentals – Sunset Room Advanced – Crystal Palace Ballroom Industry – Taj Mahal
09:15am – 10:15am

Building Search Engine Friendly Websites.

We look at this topic from a retrospective view, but you can learn the fundamentals of building a SE freindly site, even though most websites are not built with search engines in mind.

Morning Session Moderated by:

Jason West, Director – Websalad

Speaker:

Rand Fishkin, CEO – SEOmoz

Understanding Searcher Behavior

How do searchers (your potential customers) interact with search engines? it is complex and if your not tuned into your potential customers needs and intent then your search marketing efforts will be less effective for you in the long run. In this session Gord Hotchkiss will present key findings from recent research he has completed.

Morning Session Moderated by:

Jeremy Bolt, Director – Bruce Clay Australasia

Speaker:

Gord Hotchkiss, President & CEO – Enquiro

SEM Toolbox Overview

Looking for a new search marketing tool & wanted to find out more? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how it can be used to enhance your search marketing performance, followed by Q&A with Speakers.

Session Moderated by:

To be re-confirmed

Speaker:

Stuart Bartram, Business Development Director – Doubleclick

Ani Babaian, Developer Evangelist – Microsoft Live Search Webmaster Center

Frank Grasso, Managing Director – eChannel Online

PPC targeting Options

If you have attended most of the SE Bootcamp sessions already this one will round off your PPC experience by giving you an insight into what type of targeting you can use in your PPC campaigns, from Geo-targeting through to day parting.

Speaker:

Tim Mc Donald, CEO – The Found Agency

Blended Search (AKA Universal Search)

The blended mash-up of search verticals such as images, audio, video, maps and even local search results in Googles “Universal Search” really changed they way our customers view search results, this extends to all the other variations of this blending of results including Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts, whilst these are not all relevant for the Australian market the optimisation techniques to harness the traffic is, learn how to get the most out of what has been coined Search 3.0

Speaker:

Danny Sullivan, Editor in Chief – Searchengineland.com

10:15am -10:30am
Q&A
10:30am -11:00am
Morning Tea in the Exhibition Hall
11:00am -12:30pm

Local Search Roundtable

We will give you quick independent overview of the major players in local search and then take the opportunity to ask them questions in this open-forum session.

Session Moderated by:

Monte Heubsch, Director – Aussieweb

Panelists:

Meg Tsiamis, Co-founder, dLook.com.au

Chris Smith, General Manager, Online Search & Directories – Sensis Interactive

Willie Pang, Managing Director – Yahoo! Search Marketing Australia

True Local – Anthony Burne, Product Director

Live Local – Ani Babaian, Developer Evangelist

The Essentials of Social Media Marketing

Social Media Marketing can be a complex if you dont understand all that it entails, this session is designed to give you a complete view of the world of SMM. Covering who the players are, how consumers are sharing content via bookmarking properties like Stumbleupon and Digg, plus we will delve into who to effectively use properties like Flickr and YouTube.

Session Moderated by:

Russell Banks, Head of Production – dgm Australia

Speakers:

Danny Sullivan, Editor in Chief – Searchengineland.com

Rand Fishkin, CEO – SEOmoz

SEO 3.0 – Working with Web 2.0 Sites

This session assumes that you know the SEO 1.0 basics. The Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits.

Both sessions tackles the issues to give you some actionable tips and tactics for implementing SEO 3.0 Web 2.0 Sites while keeping usability in mind as well.

Usability, Accessibility & Standards

A more technical session based around what it takes to build SEO friendly sites to improve page rank and link flux, web site usability & finally we cover site accessibility, an important issue & one that is too often ignored.

Session Moderated by:

Mike Motherwell, SEO Bloke – WMS Consulting

Speakers:

Chris Dimmock, Managing Director – Cogentis

Damian Cronan, IT Manager – Myhome.com.au

Scott Swabey, Web Developer – Amplify

12:30pm -1:00pm

SEO Best Practices for Local & Mobile Search

Learn how to adapt your web site or create a mobile-specific site to leverage the unique characteristics of mobile search tools, we also look at how to optimise for Local search.

Speaker:

Amye Saunders, Senior SEO Consultant – 24/7 Real Media

Maximising Social Networking

Linkedin, Facebook, MySpace, Twitter and other social networking sites allow us to connect with and build networks of friends or colleagues. In this session you’ll learn to network and participate in an acceptable and effective manner, a guide to the do’s and dont’s of Social Networking.

Speaker:

Stan Relihan, President & CEO, Expert Executive Search

1.00pm -1:15pm
Q&A
1:15pm -2:30pm
Lunch – in the Exhibition Hall “Walk & Fork”

Lunch and an afternoon with the Webmaster Tools teams

Session runs from 1:15 till 4:15

Lunch will be served in the Taj mahal Room during the session.

A session with representatives from Google Webmaster Central and Microsoft Live Search Webmaster Centre, learn about what these tools have to offer.

Session Moderated by:

Barry Smyth, Director – Search Strategies

Panelists:

Adam Lasnik, Search Evangelist – Google Webmaster Central

Ani Babaian, Developer Evangelist – Microsoft Live Search Webmaster Center

2:30pm -3:30pm

In-house Search – Getting started

More and more companies are bringing search marketing “in-house”. What tactics should you deploy when building up an in-house SEO team? What should you be thinking about when planning this initiative, this sessions gives you a step by step guide on how to do this.

Stakeholder Management

Learn how to indentify the road blocks in your comapny to get your SEO/SEM rolling quicker.

Session Moderated by:

Mike Motherwell, SEO Bloke – WMS Consulting

Speakers:

Aidan Beanland, Search Marketing Manager – Yahoo!7

Tom Petryshen, CEO – Amplify

Linkbaiting and Viral Marketing

What’s linkbaiting? It is a term often used in the search marketing industry and is one of the most successful viral tactics for driving traffic to your web sites. But how can you effectively use it?

SMO Case Study and Examples

Not convinced by our experts yet? Hear from a company that put it all into practice and benefited from it.

Session Moderated by:

Russell Banks, Head of Production – dgm Australia

Speaker:

Jane Copeland, Search Engine Consultant – SEOmoz

Ciaran Norris, SEO & Social Media Director, Altogether Digital

3:30pm – 3:45pm
Q&A
3:45pm – 4:15pm
Afternoon Tea in the Exhibition Hall
4:15pm – 5:00pm

The SEO Clinic

We will draw a few lucky names out of the hat a few days before SMX Sydney & our three teams of experts speakers team have a look at the sites and tell you what is wrong with your site. This is a session full of actionable information.

Session Moderated by:

Barry Smyth, Search Strategies

Teams:

  1. Mike Motherwell & Guy Wayland – WMS Consulting
  2. Danny Sullivan, Searchengineland.com & Rand Fishkin, SEOmoz
  3. Gord Hotchkiss, Enquiro & Adam Lasnik, Google
5:00pm – 5:30pm

The Long-table – Your final opportunity to meet and speak to some of our international speakers during an open Q&A Session

6:15pm -

8:30pm

SMX events BBQ

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker: Chris Thomas, Managing Director – Reseo
3:30 – 4:00 Keyword Research
To build a successful search campaign for SEO you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Search Engine Boot-Camp is owned & operated by No Drama Media Pty Ltd.

For enquiries related to Event Programming, Sponsorship & Exhibiting Information, drop us a line:

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Gavin ClarkGavin Clark is Head of Search at FirstClick Consulting, where he responsible for leading the search team of SEM, SEO & technology professionals. FirstClick is a strategic search marketing agency providing ROI-based SEM and SEO services to large and mid-sized businesses such as realestate.com.au, ANZ Bank, Foxtel and Trading Post.
Gavin has over 10 years digital marketing experience. Gavin has multi-channel marketing experience across SEM, SEO, display, email, partner integration along with website design, technology and analytics background.
Prior to joining FirstClick in 2006, Gavin provided integrated website and marketing solutions for a number of online businesses, along with providing services in digital educational design for several private and university institutions, his work in this field had a strong focus on usability.
Gavin holds a Bachelor of Information Science with majors in ecommerce and organisation change from the University of Newcastle.

12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00 “How to Session”
Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
Speaker – Steven R. Power, Chief Executive Officer – Reach Local
2:00 – 2:30 Keyword Selection for PPC
Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
Speaker – Guy Wayland – Head of Search, e-channel
2:30 – 3:00 Writing & testing ad copy that convert for paid search
- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
Speaker – Ben Khoshabeh, Account Strategist AdLux
3:00 – 3:15 Q&A with all Session Speakers
3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00 Bidding Strategies & Options
An insiders look at how the PPC Auction Model Works.
Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30 Landing Page Basics
Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
Speaker -
5:00 – 5:15 Analytics 101
Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker: TBA, Google Analytics Specialist – Google Australia
5:15 Closing Remarks

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker: Chris Thomas, Managing Director – Reseo
3:30 – 4:00 Keyword Research
To build a successful search campaign for SEO you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker: Chris Thomas, Managing Director – Reseo
3:30 – 4:00 Keyword Research
To build a successful search campaign for SEO you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA
12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00 “How to Session”
Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
SpeakerSteven Prestidge – Reach Local Australia
2:00 – 2:30 Keyword Selection for PPC
Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
SpeakerGuy Wayland, Head of Search – e-channel
2:30 – 3:00 Writing & testing ad copy that convert for paid search
- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
SpeakerNicholas Stavropoulos, Managing Director – Adlux
3:00 – 3:15 Q&A with all Session Speakers
3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00 Bidding Strategies & Options
An insiders look at how the PPC Auction Model Works.
Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30 Landing Page Basics
Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
SpeakerGavin Clark, Head of Search – FirstClick Search
5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker: Monte Huebsch, CEO – Aussieweb
5:15 Closing Remarks

Nicholas is an entrepreneur and visionary in the online space. Current status Director of AdLux plus board member and non-executive Director of (ASX-listed) Mooter Media Ltd spawned from an online travel business with humble beginnings.

In 2005, Nicholas and his business partner launched the first online booking system for wholesale accommodation, catering exclusively to travel agents. Today Excite Holidays is one of the largest suppliers of the national travel trade, maintaining over 100% growth year-on-year.

What started as clever use of paid search in 2006, led to the launch of AdLux in 2010. Back when overseas networks refused to consider Australia a viable marketplace, Nic saw a rapidly growing space populated by savvy internet users. His vision evolved into Australia’s largest independent Search Network; a welcome opportunity for advertisers to increase reach and performance of their PPC budgets.

Today, testimony to his resourcefulness and ever-positive outlook, Nic drives an array of cutting-edge technology initiatives that are rapidly gaining world-wide attention and respect.

Specialties

Search Marketing, Capital Raising, Business Operation, Investments, Public Markets, Entrepreneur,

Innovative Technologies, Advertising in a Digital World, Red Wine Connoisseur.

12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00 “How to Session”
Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
SpeakerSteven Prestidge – Reach Local Australia
2:00 – 2:30 Keyword Selection for PPC
Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
SpeakerGuy Wayland, Head of Search – e-channel
2:30 – 3:00 Writing & testing ad copy that convert for paid search
- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
SpeakerNicholas Stavropoulos, Managing Director – Adlux
3:00 – 3:15 Q&A with all Session Speakers
3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00 Bidding Strategies & Options
An insiders look at how the PPC Auction Model Works.
Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30 Landing Page Basics
Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
SpeakerGavin Clark, Head of Search – FirstClick Search
5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker: Monte Huebsch, CEO – Aussieweb
5:15 Closing Remarks
12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
Session One
1:00 – 2:00 “How to Session”
Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
SpeakerSteven Prestidge – Reach Local Australia
2:00 – 2:30 Keyword Selection for PPC
Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
SpeakerGuy Wayland, Head of Search – e-channel
2:30 – 3:00 Writing & testing ad copy that convert for paid search
- Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
SpeakerNicholas Stavropoulos, Managing Director – Adlux
3:00 – 3:15 Q&A with all Session Speakers
3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
Session Two
3:30 – 4:00 Bidding Strategies & Options
An insiders look at how the PPC Auction Model Works.
Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
4:00 – 4:30 Landing Page Basics
Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
SpeakerGavin Clark, Head of Search – FirstClick Search
5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker: Monte Huebsch, CEO – Aussieweb
5:15 Closing Remarks

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker:
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker:
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker:
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker:
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

Proudly Supporting

Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
22nd September, Sydney Regus
Buy a Ticket

The reason?

We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
1:00 – 1:30 Search Engine Marketing Basics
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
Speaker: Tom Petryshen, CEO – Amplify
1:30 – 2:00 Identifying your SEO issues
This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
2:00 – 2:30 Local Search and the Google 8
Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
2:30 – 2:45 Q&A with all Session Speakers
2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:00 – 3:30 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker: Daniel Benton, SEO Manager – Found Agency
3:30 – 4:00 Content Creation for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
Speaker:
4:00 – 4:30 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
4:30 – 4:45 Q&A with all Session Speakers
Session Three – The Clinic
4:45 – 5:15
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
TBA

September 22nd, Sydney Regus

October 21st, Sydney Regus

October 27th, Brisbane Regus

SMX November 16th & 17th, Melbourne Hilton on the Park

  • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
  • 2 x Full Half Days
  • 9:00 ~ 5:00
  • Buy a Ticket & Register

September 22nd, Sydney Regus

October 21st, Sydney Regus

October 27th, Brisbane Regus

SMX November 16th & 17th, Melbourne Hilton on the Park

  • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
  • 2 x Full Half Days
  • 9:00 ~ 5:00
  • Buy a Ticket & Register

September 22nd, Sydney Regus

October 21st, Sydney Regus

October 27th, Brisbane Regus

SMX November 16th & 17th, Melbourne Hilton on the Park

  • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
  • 2 x Full Half Days
  • 9:00 ~ 5:00
  • Buy a Ticket & Register

September 22nd, Sydney Regus

October 21st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    October 22nd Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    October 22nd Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    Gavin ClarkGavin’s background is in delivering solutions to drive customer acquisition and retention, including SEM, SEO, email marketing, and affiliate marketing. Gavin has worked for a number of medium sized & corporate organisation in a range of industries prior to joining FirstClick.

    Gavin has a Bachelor of Information Science degree from the University of Newcastle. His studies included information management and e-commerce with a focus on how users interact with electronic information and practices to enhance the online user experience.

    Gavin Clark

    Gavin ClarkGavin Clark is Head of Search at FirstClick Consulting, where he responsible for leading the search team of SEM, SEO & technology professionals. FirstClick is a strategic search marketing agency providing ROI-based SEM and SEO services to large and mid-sized businesses such as realestate.com.au, ANZ Bank, Foxtel and Trading Post.
    Gavin has over 10 years digital marketing experience. Gavin has multi-channel marketing experience across SEM, SEO, display, email, partner integration along with website design, technology and analytics background.
    Prior to joining FirstClick in 2006, Gavin provided integrated website and marketing solutions for a number of online businesses, along with providing services in digital educational design for several private and university institutions, his work in this field had a strong focus on usability.
    Gavin holds a Bachelor of Information Science with majors in ecommerce and organisation change from the University of Newcastle.

    Ben Khoshabeh

    Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh

    Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Chris is the founder of Cogentis, and he has over 20 years experience in technology based Sales and Marketing. Chris has held roles ranging from product management of Australia’s first national email system back in the 1980s – through Sales & Marketing Director and General Manager roles for large multinational IT & technology companies in both Australia and Europe through the 1990s.

    Prior to founding Cogentis, Chris had extensive ‘hands on’ online marketing experience with an Australian ASP (Application Service Provider); and worked for several years in the technology arm of Australia’s largest Online Marketing Agency Group.

    Chris has presented papers at both the 2002 and 2003 Search Engine Strategies (SES) conferences in Sydney; was invited to present a paper at the 2004 Search Engine Summit conference and has presented at the 2005 and 2006 Interactive Marketing and Advertising Trends (iMAT) Conferences in Sydney + numerous Search Strategies events such as Search Engine Bootcamp, SMX Sydnsy & Emarketing @ Cebit.

    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker - Ben Khoshabeh, Account Strategist AdLux
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker - Ben Khoshabeh, Account Strategist AdLux
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux,
    where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise
    and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in
    helping drive revenue growth for AdLux and their clients who include some of Australia’s leading
    media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search
    advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion
    unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux,
    where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise
    and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in
    helping drive revenue growth for AdLux and their clients who include some of Australia’s leading
    media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search
    advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion
    unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux,
    where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise
    and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in
    helping drive revenue growth for AdLux and their clients who include some of Australia’s leading
    media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh | AdLux Account Strategist

    Ben Khoshabeh

    Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux, where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in helping drive revenue growth for AdLux and their clients who include some of Australia’s leading media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search
    advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion
    unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux,
    where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise
    and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in
    helping drive revenue growth for AdLux and their clients who include some of Australia’s leading
    media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    Ben Khoshabeh is the Account Strategist for AdLux, Australia’s leading independent search
    advertising network. As an experienced search marketing specialist, Ben has significantly
    contributed to the explosive growth of AdLux, which now generates traffic of over 1 billion
    unique targeted searches every month.

    Ben’s expertise in Search Engine Marketing (SEM) has been an invaluable asset for AdLux,
    where he is responsible for working with clients to maximise their search marketing spend
    through targeted PPC advertising solutions. Ben works with a diverse client base to strategise
    and optimise their online advertising campaigns, manage account structure and provide
    personalised customer service to the growing AdLux client base. Ben has been instrumental in
    helping drive revenue growth for AdLux and their clients who include some of Australia’s leading
    media agencies and blue chip companies.

    Prior to working with Adlux, Ben worked with Excite Digital Media (EDM) as Search Marketing
    Specialist. During his time with EDM the business was included in the BRW Fast Starters for
    2009. Ben’s role at EDM included the management of large scale PPC campaigns across
    multiple platforms including Google AdWords, Yahoo Search Marketing, MSN Ad Center, ASK,
    LookSmart and Miva amongst others.

    Ben has a Bachelor of Business, Marketing / Management Consulting from the University of
    Technology, Sydney and a Bachelor of Business, Innovation and Technology Management from
    Ryerson University.

    Ben’s Specialties: Digital and Online Marketing – SEM/PPC, market research, planning and
    strategy, site monetisation, search feed syndication, content development and copy writing,
    landing page optimisation, branding, email marketing, web analytics.

    October 22st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    October 22st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    2010 SEO Courses & SEM Courses - Search Engine Bootcamp plus Social Media Classes for Business

    Join us at one of our SEO Courses scheduled in a capital city near you during 2010 and learn how to harness the fastest-growing sector of the Internet advertising market – Search Engine and Social Media Marketing, plus learn how to integrate Social Media into your business.

    enlist

    Just a beginner? You are more than Welcome!

    Search engines are one of the primary ways people locate information on the web. That means search marketing isn’t just a huge online marketing activity.

    It’s a huge and vitally important marketing activity period.

    If you know nothing about search — and are in a job that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search and Social Media space.

    Our Search Engine Boot-Camp is designed to get you up to speed, at Search Engine Boot-Camp you’ll learn the fundamentals of search and social media marketing and to help encourage and educate emerging marketers, you can attend one of our training events through a special low-cost ticket, our half day event are only $395 + GST.

    Search Engine Boot-Camp has been programmed with entry level education in mind and will help you understand why you need to be directing your Marketing budgets towards Search.

    We have a series of Content Modules that you can attend throughout the year if you want to continue your education, modules include:

    Search Engine Optimisation 101

    Keyword Research, Content creation, Link Building Basics, Site Architecture and Usability + Local Search and the Google Top 10

    Pay Per Click 101

    Getting started, Writing & testing ads copy that convert, Bidding strategies, Landing page basics, Understanding How Paid Search Algorithms work, Relevancy and Quality Score, Tools of the Trade.

    Social Media 101

    Selling Social Media to the C-Suite, The Social Media Landscape, You Tube & other Video sharing sites, Facebook marketing, Twitter Marketing, Integrating Social Media into your business, + Social Media as a Risk & Reputation Management Tool.

    Email Marketing 101

    Learn everything you need to know to start and maintain an effective email marketing campaign. We look at list growth, building the write email code, testing, targeting, legal issues and list rental.

    Follow Search Engine Bootcamp on Twitter: #sebc

    enlist

    2010 SEO Courses & SEM Courses - Search Engine Bootcamp plus Social Media Classes for Business

    Join us at one of our SEO Courses scheduled in a capital city near you during 2010 and learn how to harness the fastest-growing sector of the Internet advertising market – Search Engine and Social Media Marketing, plus learn how to integrate Social Media into your business.

    enlist

    Just a beginner? You are more than Welcome!

    Search engines are one of the primary ways people locate information on the web. That means search marketing isn’t just a huge online marketing activity.

    It’s a huge and vitally important marketing activity period.

    If you know nothing about search — and are in a job that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search and Social Media space.

    Our Search Engine Boot-Camp is designed to get you up to speed, at Search Engine Boot-Camp you’ll learn the fundamentals of search and social media marketing and to help encourage and educate emerging marketers, you can attend one of our training events through a special low-cost ticket, our half day event are only $395 + GST.

    Search Engine Boot-Camp has been programmed with entry level education in mind and will help you understand why you need to be directing your Marketing budgets towards Search.

    We have a series of Content Modules that you can attend throughout the year if you want to continue your education, modules include:

    Search Engine Optimisation 101

    Keyword Research, Content creation, Link Building Basics, Site Architecture and Usability + Local Search and the Google Top 10

    Pay Per Click 101

    Getting started, Writing & testing ads copy that convert, Bidding strategies, Landing page basics, Understanding How Paid Search Algorithms work, Relevancy and Quality Score, Tools of the Trade.

    Social Media 101

    Selling Social Media to the C-Suite, The Social Media Landscape, You Tube & other Video sharing sites, Facebook marketing, Twitter Marketing, Integrating Social Media into your business, + Social Media as a Risk & Reputation Management Tool.

    Twitter 101

    How to use Twitter, Writing for Twitter, Correct etiquette, Pitfalls to avoid, Understanding the ROI plus a Case Study.

    Follow Search Engine Bootcamp on Twitter: #sebc

    enlist

    September 15th, Sydney Regus

    October 22st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 22st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 22st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 21st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 21st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    Guy WaylandGuy Wayland is the head of Search at e-Channel and has over eight years’ experience in Search Marketing. Prior to joining e-Channel Guy headed up the SEO division of Decide Interactive, now 24/7 Search, for over three years. Founding WMS Consulting in November 2004 to meet the needs of clients, Guy has continued to be at the cutting edge of Search Marketing. Guy joined e-channel in March 2009.

      Guy’s focus is on marketing messages and copy, with an objective of not only attracting visitors, but also turning them into customers. As an early adopter of the Internet as a user, and at the very birth of the SEM industry in Australia, Guy is able to impart great insight into how most users navigate and deal with the web, and has seen several technologies, Search Engines and platforms come and go.Guy’s past clients include Telstra BigPond, NTTC, Tourism NSW, Netcomm, NRMA, Monash IVF, Deals Direct, Big Air ,RACV, Orange, Three, Roses Only, Quest Apartments, Australand, and Mitre 10. Other major international clients: Marks and Spencers, and B&Q (U.K), University of Waikato (N.Z).

      Guy is a noted speaker on SEO, with speaking engagements including ecommerce Explained (2006), CeBit’s e-marketing and SEO (2007, 2008), Search Summit (2007) and SMX Sydney (2008), as well as hosting the popular Site Clinic at Search Engine Bootcamp.

    Guy WaylandGuy Wayland is the head of Search at e-Channel and has over eight years’ experience in Search Marketing. Prior to joining e-Channel Guy headed up the SEO division of Decide Interactive, now 24/7 Search, for over three years. Founding WMS Consulting in November 2004 to meet the needs of clients, Guy has continued to be at the cutting edge of Search Marketing. Guy joined e-channel in March 2009.

      Guy’s focus is on marketing messages and copy, with an objective of not only attracting visitors, but also turning them into customers. As an early adopter of the Internet as a user, and at the very birth of the SEM industry in Australia, Guy is able to impart great insight into how most users navigate and deal with the web, and has seen several technologies, Search Engines and platforms come and go.Guy’s past clients include Telstra BigPond, NTTC, Tourism NSW, Netcomm, NRMA, Monash IVF, Deals Direct, Big Air ,RACV, Orange, Three, Roses Only, Quest Apartments, Australand, and Mitre 10. Other major international clients: Marks and Spencers, and B&Q (U.K), University of Waikato (N.Z).

      Guy is a noted speaker on SEO, with speaking engagements including ecommerce Explained (2006), CeBit’s e-marketing and SEO (2007, 2008), Search Summit (2007) and SMX Sydney (2008), as well as hosting the popular Site Clinic at Search Engine Bootcamp.

    Guy Wayland is the head of Search at e-Channel and has over eight years’ experience in Search Marketing. Prior to joining e-Channel Guy headed up the SEO division of Decide Interactive, now 24/7 Search, for over three years. Founding WMS Consulting in November 2004 to meet the needs of clients, Guy has continued to be at the cutting edge of Search Marketing. Guy joined e-channel in March 2009.

      Guy’s focus is on marketing messages and copy, with an objective of not only attracting visitors, but also turning them into customers. As an early adopter of the Internet as a user, and at the very birth of the SEM industry in Australia, Guy is able to impart great insight into how most users navigate and deal with the web, and has seen several technologies, Search Engines and platforms come and go.Guy’s past clients include Telstra BigPond, NTTC, Tourism NSW, Netcomm, NRMA, Monash IVF, Deals Direct, Big Air ,RACV, Orange, Three, Roses Only, Quest Apartments, Australand, and Mitre 10. Other major international clients: Marks and Spencers, and B&Q (U.K), University of Waikato (N.Z).

      Guy is a noted speaker on SEO, with speaking engagements including ecommerce Explained (2006), CeBit’s e-marketing and SEO (2007, 2008), Search Summit (2007) and SMX Sydney (2008), as well as hosting the popular Site Clinic at Search Engine Bootcamp.

    Nicholas is an entrepreneur and visionary in the online space. Current status Director of AdLux plus board member and non-executive Director of (ASX-listed) Mooter Media Ltd spawned from an online travel business with humble beginnings.

    In 2005, Nicholas and his business partner launched the first online booking system for wholesale accommodation, catering exclusively to travel agents. Today Excite Holidays is one of the largest suppliers of the national travel trade, maintaining over 100% growth year-on-year.

    What started as clever use of paid search in 2006, led to the launch of AdLux in 2010. Back when overseas networks refused to consider Australia a viable marketplace, Nic saw a rapidly growing space populated by savvy internet users. His vision evolved into Australia’s largest independent Search Network; a welcome opportunity for advertisers to increase reach and performance of their PPC budgets.

    Today, testimony to his resourcefulness and ever-positive outlook, Nic drives an array of cutting-edge technology initiatives that are rapidly gaining world-wide attention and respect.

    Specialties

    Search Marketing, Capital Raising, Business Operation, Investments, Public Markets, Entrepreneur,

    Innovative Technologies, Advertising in a Digital World, Red Wine Connoisseur.

    Nicholas is an entrepreneur and visionary in the online space. Current status Director of AdLux plus board member and non-executive Director of (ASX-listed) Mooter Media Ltd spawned from an online travel business with humble beginnings.

    In 2005, Nicholas and his business partner launched the first online booking system for wholesale accommodation, catering exclusively to travel agents. Today Excite Holidays is one of the largest suppliers of the national travel trade, maintaining over 100% growth year-on-year.

    What started as clever use of paid search in 2006, led to the launch of AdLux in 2010. Back when overseas networks refused to consider Australia a viable marketplace, Nic saw a rapidly growing space populated by savvy internet users. His vision evolved into Australia’s largest independent Search Network; a welcome opportunity for advertisers to increase reach and performance of their PPC budgets.

    Today, testimony to his resourcefulness and ever-positive outlook, Nic drives an array of cutting-edge technology initiatives that are rapidly gaining world-wide attention and respect.

    Specialties

    Search Marketing, Capital Raising, Business Operation, Investments, Public Markets, Entrepreneur,

    Innovative Technologies, Advertising in a Digital World, Red Wine Connoisseur.

    Nicholas is an entrepreneur and visionary in the online space. Current status Director of AdLux plus board member and non-executive Director of (ASX-listed) Mooter Media Ltd spawned from an online travel business with humble beginnings.

    In 2005, Nicholas and his business partner launched the first online booking system for wholesale accommodation, catering exclusively to travel agents. Today Excite Holidays is one of the largest suppliers of the national travel trade, maintaining over 100% growth year-on-year.

    What started as clever use of paid search in 2006, led to the launch of AdLux in 2010. Back when overseas networks refused to consider Australia a viable marketplace, Nic saw a rapidly growing space populated by savvy internet users. His vision evolved into Australia’s largest independent Search Network; a welcome opportunity for advertisers to increase reach and performance of their PPC budgets.

    Today, testimony to his resourcefulness and ever-positive outlook, Nic drives an array of cutting-edge technology initiatives that are rapidly gaining world-wide attention and respect.

    Specialties

    Search Marketing, Capital Raising, Business Operation, Investments, Public Markets, Entrepreneur,

    Innovative Technologies, Advertising in a Digital World, Red Wine Connoisseur.

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
    September 15th, Sydney Regus
    Buy a Ticket

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
    September 15th, Sydney Regus

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
    September 15th, Sydney Regus

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
    September 15th, Sydney Regus

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Tom is responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun, Tom leads an eclectic group of marketing, usability, and web development professionals at Amplify.

    After studying Marketing and Communications at Simon Fraser University in Vancouver and competing for Canada as an Olympic wrestler, Tom began his career developing online help systems for software, then worked in usability and web development.

    As an early student of usability & design, Tom delivered his first presentation on effective online design to a standing only crowd of over 300 communicators in New Orleans in 1996. Since then, he has assisted clients around the world to improve market share, increase sales, and measure online effectiveness using search, email, analytics and integrated marketing.

    His focus on results has produced outstanding online marketing ROI for some of Australia’s most successful online businesses including Huggies, Webjet, Deals Direct, Australian Unity and Fairfax Digital.

    Search Engine Bootcamp Melbourne is Tom’s first presenting spot with a Search Strategies event.

    Tom is responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun, Tom leads an eclectic group of marketing, usability, and web development professionals at Amplify.

    After studying Marketing and Communications at Simon Fraser University in Vancouver and competing for Canada as an Olympic wrestler, Tom began his career developing online help systems for software, then worked in usability and web development.

    As an early student of usability & design, Tom delivered his first presentation on effective online design to a standing only crowd of over 300 communicators in New Orleans in 1996. Since then, he has assisted clients around the world to improve market share, increase sales, and measure online effectiveness using search, email, analytics and integrated marketing.

    His focus on results has produced outstanding online marketing ROI for some of Australia’s most successful online businesses including Huggies, Webjet, Deals Direct, Australian Unity and Fairfax Digital.

    Search Engine Bootcamp Melbourne is Tom’s first presenting spot with a Search Strategies event.

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Sydney Brisbane SMX Sydney

    September 15

    Search Engine Optimisation 101
    Half Day format

    AUD$395+GST

    Register NOW

    October 21st

    Pay Per Click
    Half Day format

    AUD$395+GST

    Register NOW

    October 27th

    Pay Per Click
    Half Day format

    AUD$395+GST

    Register NOW

    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW

    Online Marketer Sydney Sydney July NZ Auckland August NZ Wellington August
    April 14th t0 16th

    SMX Elite Pass 3 Day Event
    AUS $2495.00
    Plus Optional Extras

    Register NOW

    July 14

    Social Media 101
    Half Day format
    AUD$395+GST

    Sold Out

    August 5

    Search 101
    Full Day format
    AUD$595

    Sold Out

    August 6

    Social Media 101
    Half Day format
    AUD$395

    Sold Out



    Dejan PetrovicAs one of Australia‚s most creative and leading SEO specialists, Dejan Petrovic has avoided much of the limelight (despite many requests to speak about his experience) and has instead focused on developing advanced search engine optimisation techniques, particularly, related to quality link building, which has allowed him and his team of 20 SEO Strategists to get top results for companies like Fuji Xerox, Real Insurance and Guardian Insurance.

    His team at DEJAN SEO is not bound by borders, with consultants in Australia and Europe all collaborating to deliver results for all kinds of businesses, from all over the world. Dejan prefers an open and transparent approach to his work ˆ choosing to involve clients at every step of their SEO campaign, which is why he is a known and trusted entity when it comes to SEO.

    DEJAN SEO recently spoke at SMX Sydney at Search Engine Bootcamp on practical link building that is geared towards long term results. This is Dejan‚s first foray into public speaking in terms of SEO and Search Marketing, which will call the knowledge and experience he has gained from being in the industry for over decade so it‚s an event not to be missed.

    Website: http://www.dejan.com.au

    Chris Thomas heads up Reseo, a search engine optimisation and search marketing company based in Melbourne, Australia. Having founded and launched his own online retail business on September 11th 2001, Chris has 7 years of battle hardened, practical and commercial Search Marketing experience.

    He’s worked in the SEO/SEM field for 5 years, consulting and working with brands such as Lonely Planet, Spotless, Melbourne Airport, Melbourne Convention and Exhibition Centre, Plan Australia and OZ Minerals to name just a few. Chris and his team help with internet marketing strategies including SEO, Google Universal Search Optimisation, Social Media Optimisation, Google AdWords management and more.

    Chris took on the GM role at Reseo in April 2007 and he’s quite proud of the fact that the website has already gone top 10 for the highly competitive key phrase ‘search engine optimisation’ at Google Australia.

    In addition, Chris has built up a large following through his weekly blog at www.SmartCompany.com.au; a website dedicated to helping SME’s improve their bottom line.

    daniel_foundDaniel works across a range of projects with a focus on medium to large clients. Initially trained in both paid and organic search, Daniel joined Found in 2006 to specialise in organic search, which he is highly passionate about. Prior to Found, Daniel’s advertising background included work for online publishers in Australia, the UK and New Zealand. Daniel is a Google Adwords accredited professional.”

    daniel_foundDaniel works across a range of projects with a focus on medium to large clients. Initially trained in both paid and organic search, Daniel joined Found in 2006 to specialise in organic search, which he is highly passionate about. Prior to Found, Daniel’s advertising background included work for online publishers in Australia, the UK and New Zealand. Daniel is a Google Adwords accredited professional.”

    daniel_foundDaniel works across a range of projects with a focus on medium to large clients. Initially trained in both paid and organic search, Daniel joined Found in 2006 to specialise in organic search, which he is highly passionate about. Prior to Found, Daniel’s advertising background included work for online publishers in Australia, the UK and New Zealand. Daniel is a Google Adwords accredited professional.”

    daniel_foundDaniel works across a range of projects with a focus on medium to large clients. Initially trained in both paid and organic search, Daniel joined Found in 2006 to specialise in organic search, which he is highly passionate about. Prior to Found, Daniel’s advertising background included work for online publishers in Australia, the UK and New Zealand. Daniel is a Google Adwords accredited professional.”

    daniel_foundDaniel works across a range of projects with a focus on medium to large clients. Initially trained in both paid and organic search, Daniel joined Found in 2006 to specialise in organic search, which he is highly passionate about. Prior to Found, Daniel’s advertising background included work for online publishers in Australia, the UK and New Zealand. Daniel is a Google Adwords accredited professional.”

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    September 15th, Sydney Regus

    October 21st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 21st, Sydney Regus

    October 27th, Brisbane Regus

    SMX November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven Prestidge – Reach Local Australia
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    SpeakerGuy Wayland, Head of Search – e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    SpeakerNicholas Stavropoulos, Managing Director – Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – Gavin Clark, Head of Search – FirstClick Search
    5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
    Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: Monte Huebsch, CEO – Aussieweb
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    SpeakerSteven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    SpeakerGuy Wayland, Head of Search – e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    SpeakerNicholas Stavropoulos, Managing Director – Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – Gavin Clark, Head of Search – FirstClick Search
    5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
    Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: Monte Huebsch, CEO – Aussieweb
    5:15 Closing Remarks

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media & Email Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media, Online Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media, Online Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media, Online Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    November 16th & 17th, Melbourne Hilton on the Park

    • Pay Per Click,  Search Marketing,  Social Media, Online Marketing
    • 2 x Full Half Days
    • 9:00 ~ 5:00
    • Buy a Ticket & Register

    September 15th, Sydney Regus

    October 20th, Brisbane Regus

    October 27th, Sydney Regus

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney SMX Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    SMX Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 14th t0 16th

    3 Day Event
    AUS $2495.00
    Plus Optional Extras

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595

    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney SMX Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    SMX Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 14th t0 16th

    3 Day Event
    AUS $2495.00
    Plus Optional Extras

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595

    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney SMX Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    SMX Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 14th t0 16th

    3 Day Event
    AUS $2495.00
    Plus Optional Extras

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595

    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 14th t0 16th

    3 Day Event
    AUS $2495.00
    Plus Optional Extras

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595

    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 13th -16th

    Register NOW
    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595
    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day format

    Register NOW


    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 13th -16th

    Register NOW
    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595
    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out
    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon

    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day formatRegister NOW

    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 13th -16th

    Register NOW
    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595
    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out
    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon

    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney

    September 15

    Social Media 101
    Half Day format

    Register NOW


    October 20th
    Pay Per Click
    Half Day formatRegister NOW

    October 27
    Pay Per Click
    Half Day format

    Register NOW
    November 16th & 17th
    SMX – Online Marketer
    2 Day Event

    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 13th -16th

    Register NOW
    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595
    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out
    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon

    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Sydney Brisbane Sydney Sydney
    September 15
    Social Media 101
    Half Day format
    Register NOW

    October 20

    PPC
    Social Media 101
    Half Day format

    Register NOW


    October 27
    PPC
    PPC
    Half Day format
    Register NOW
    November
    SEO 101
    SMX – Online Marketer
    2 Day Event
    Register NOW
    Sydney Elite Sydney July NZ Auckland August NZ Wellington August
    April 13th -16th

    Register NOW
    July 14
    Social Media 101
    Half Day format
    AUD$395+GST
    Sold Out

    August 5
    Search 101
    Full Day format
    AUD$595
    Sold Out

    August 6
    Social Media 101
    Half Day format
    AUD$395
    Sold Out
    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon

    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Canberra March Sydney April Sydney April Brisbane May
    March 26
    Social Media 101
    Half Day format

    April 22/23
    SMX Sydney
    2 Day/ 2 Stream Conference
    AUD$1,595

    Closed

    April 22/23
    eMetrics Sydney
    2 Day/1 Stream Conference
    AUD$995

    Closed

    May 26
    SEO 101
    Half Day format
    AUD$395+GST

    Closed

    Melbourne July Sydney July NZ Auckland August NZ Wellington August
    July 21
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    August 5
    Search 101
    Full Day format
    AUD$595

    Register NOW

    August 6
    Social Media 101
    Half Day format
    AUD$395

    Register NOW

    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010


    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks

    Search engines are one of the primary ways people locate information on the web.

    That means search marketing isn’t just a huge online marketing activity, it’s a huge and vitally important marketing activity period.

    So if you know nothing about search — and are in a business that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search space.

    Our Search Engine Boot-Camp’s are designed for entry level participation in a variety of Content Modules – SEO, Pay Per Click, Social Media, Email Marketing & Web Analytics.

    Each of our five Content Modules are specifically are based on a half day each and built to get you up to speed straight away.

    During Small Business September we will be running our SEO 101 content module over a half day on the afternoon of September 1st, 2010.

    Search engine optimisation (SEO) is the process of improving the visibility of your company web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

    To book and get your $200 Discount - Click this link

    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Ben Khoshabeh, Account Strategist AdLux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks

    Our “ALL NEW” 2010 Agenda goes back to basics for SEO.

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

    Marketeam

    12:00 – 12:45 Arrival and Badge Collection
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Peter Dowse, Online Marketer – Marketeam
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!
    What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing
    These steps can be implemented and live within 24 hours. A must see session.

    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.

    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Andy Henderson, Manager – Ireckon Web Marketing
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Peter Newsome, SEO – Sitemost
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: TBA, Google Analytics Specialist – Google Australia
    5:15 Closing Remarks
    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    5:00 – 5:15 Analytics 101
    Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker:
    5:15  

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and
    View Larger Map

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and
    View Larger Map

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and
    View Larger Map

    PPC 101 Agenda

    PPC 101 Agenda
    1:00 – 2:00
    “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30
    Keyword Selection for PPC
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00
    Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with Session Speakers
    3:15 – 3:30
    Afternoon Tea
    3:30 – 4:00
    Bidding Strategies & Options - An insiders look at how the PPC Auction Model Works.
    Speaker – Chris Dimmock, CEO – Cogentis Search Marketing
    4:00 – 4:30
    Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – TBA
    4:30 – 5:00
    Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker – TBA, Google Analytics Specialist – Google Australia
    5:00 – 5:15 Q&A with Session Speakers
    5:15 Close

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and
    View Larger Map

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and
    View Larger Map

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket
    View Larger Map

    Sydney Venue – September 15th,

    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th,
    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th,
    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th,
    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th,
    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue -
    September 15th,
    Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th, Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th, Regus Meeting Rooms, Sydney

    Social Media 101

    • Half Day
    • 12:45 ~ 5:30

    WHAT’S INCLUDED?

    • SPEAKER NOTES (PDF)
    • AFTERNOON TEA
    • Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue – September 15th, Regus Meeting Rooms, Sydney

    * Social Media 101
    * Half Day
    * 12:45 ~ 5:30
    * Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    Sydney Venue - July 14, Cliftons Sydney

    * Social Media 101
    * Half Day
    * 12:45 ~ 5:30
    * Only $395 + GST

    Level 8
    1 Alfred St
    Sydney, New South Wales
    Australia, 2000

    Register and Buy your Ticket

    PPC 101 Agenda

    PPC 101 Agenda
    1:00 – 2:00
    “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30
    Keyword Selection for PPC
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00
    Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with Session Speakers
    3:15 – 3:30
    Afternoon Tea
    3:30 – 4:00
    Bidding Strategies & Options - An insiders look at how the PPC Auction Model Works.
    Speaker – Chris Dimmock, CEO – Cogentis Search Marketing
    4:00 – 4:30
    Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – TBA
    4:30 – 5:00
    Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker – TBA, Google Analytics Specialist – Google Australia
    5:00 – 5:15 Q&A with Session Speakers
    5:15 Close
    12:15 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda Overview with Barry Smyth, Content Director – No Drama Media
    Session One
    1:00 – 2:00 “How to Session”
    Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    SpeakerSteven Prestidge – Reach Local Australia
    2:00 – 2:30 Keyword Selection for PPC
    Keyword selection should be the first step to any Pay Per Click campaign, if you choose the wrong keywords and your PPC campaign is doomed from the outset, in this session we look at how to do your KW research and build up a campaign that is gig to have the required result for your PPC campaign.
    SpeakerGuy Wayland, Head of Search – e-channel
    2:30 – 3:00 Writing & testing ad copy that convert for paid search
    - Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    SpeakerBen Khoshabeh, AdLux Account Strategist
    3:00 – 3:15 Q&A with all Session Speakers
    3:15 – 3:30 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two
    3:30 – 4:00 Bidding Strategies & Options
    An insiders look at how the PPC Auction Model Works.
    Speaker - Chris Dimmock, Managing Director – Cogentis Search Marketing
    4:00 – 4:30 Landing Page Basics
    Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    SpeakerGavin Clark, Head of Search – FirstClick Search
    5:00 – 5:15 Analytics for Beginners – An overview on how to track ROI?
    Online marketing & search in particular can deliver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker: Monte Huebsch, CEO – Aussieweb
    5:15 Closing Remarks

    PPC 101 Agenda

    PPC 101 Agenda
    1:00 – 2:00
    “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30
    Keyword Selection for PPC
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00
    Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with Session Speakers
    3:15 – 3:30
    Afternoon Tea
    3:30 – 4:00
    Bidding Strategies & Options - An insiders look at how the PPC Auction Model Works.
    Speaker – Chris Dimmock, CEO – Cogentis Search Marketing
    4:00 – 4:30
    Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – TBA
    4:30 – 5:00
    Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker – TBA, Google Analytics Specialist – Google Australia
    5:00 – 5:15 Q&A with Session Speakers
    5:15 Close

    PPC 101 Agenda

    PPC 101 Agenda
    1:00 – 2:00
    “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30
    Keyword Selection for PPC
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00
    Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with Session Speakers
    3:15 – 3:30
    Afternoon Tea
    3:30 – 4:00
    Bidding Strategies & Options - An insiders look at how the PPC Auction Model Works.
    Speaker – Chris Dimmock, CEO – Cogentis Search Marketing
    4:00 – 4:30
    Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker – TBA
    4:30 – 5:00
    Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker – TBA, Google Analytics Specialist – Google Australia
    5:00 – 5:15 Q&A with Session Speakers
    5:15 Close

    PPC 101 Agenda

    PPC 101 Agenda
    1:00 – 2:00
    “How to Session” - Setting up a paid search accounts, get to know what you need to be thinking about before, during and after you get your accounts up and running.
    Speaker – Steven R. Power, Chief Executive Officer – Reach Local
    2:00 – 2:30
    Keyword Selection for PPC
    Speaker – Guy Wayland – Head of Search, e-channel
    2:30 – 3:00
    Writing & testing ad copy that convert for paid search – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    Speaker – Nicholas Stavropoulos – Managing Director, Adlux
    3:00 – 3:15 Q&A with Session Speakers
    3:15 – 3:30
    Afternoon Tea
    3:30 – 4:00
    Bidding Strategies & Options - An insiders look at how the PPC Auction Model Works.
    Speaker -
    4:00 – 4:30
    Landing Page Basics – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation.
    Speaker -
    4:30 – 5:00
    Analytics 101 – Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Speaker – TBA, Google Analytics Specialist – Google Australia
    5:00 – 5:15 Q&A with Session Speakers
    5:15 Close

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Search engines are one of the primary ways people locate information on the web.

    That means search marketing isn’t just a huge online marketing activity, it’s a huge and vitally important marketing activity period.

    So if you know nothing about search — and are in a business that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search space.

    Our Search Engine Boot-Camp’s are designed for entry level participation in a variety of Content Modules – SEO, Pay Per Click, Social Media, Email Marketing & Web Analytics.

    Each of our five Content Modules are specifically are based on a half day each and built to get you up to speed straight away.

    During Small Business September we will be running our SEO 101 content module over a half day on the afternoon of September 1st, 2010.

    Search engine optimisation (SEO) is the process of improving the visibility of your company web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

    To book and get your $200 Discount - Click this link

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: TBA
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: TBA
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Proudly Supporting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101
    22nd September, Sydney Regus
    Buy a Ticket

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: Tom Petryshen, CEO – Amplify
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Chris Dimmock, Managing Director – Cogentis Search Marketing
    2:00 – 2:30 Local Search and the Google 8
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Poorani Prithiviraj, SEO Consultant – Outrider
    2:30 – 2:45 Q&A with all Session Speakers
    2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Chris Thomas, Managing Director – Reseo
    3:30 – 4:00 Keyword Research
    To build a successful search campaign for SEO you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: Daniel Benton, SEO Manager – Found Agency
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    TBA

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker: TBA
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Monte Huebsch, CEO – Aussieweb
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker: TBA
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Search Engine Optimisation 101

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    12:00 – 12:45 Badge Collection – Arrival Tea & Coffee
    12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
    1:00 – 1:30 Search Engine Marketing Basics
    If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
    Speaker:
    1:30 – 2:00 Identifying your SEO issues
    This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
    Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
    2:00 – 2:30 Local Search and the Google 10
    Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    2:30 – 2:45 Q&A with all Session Speakers
    2:40 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
    Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
    3:00 – 3:30 Keyword Research
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Speaker:
    3:30 – 4:00 Content Creation for Search
    Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
    Speaker:
    4:00 – 4:30 Link Building Basics
    Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
    Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
    4:30 – 4:45 Q&A with all Session Speakers
    Session Three – The Clinic
    4:45 – 5:15
    In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
    Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Director – Hill and Knowlton
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Director – Hill and Knowlton
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing
    Wednesday 21st July

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Director, Digital – Hill & Knowlton
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing
    Wednesday 21st July

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Director, Digital – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne Venue – July 21, Cliftons Melbourne

    * Social Media 101
    * Half Day
    * 12:45 ~ 5:30
    * Only $395 + GST

    1/440 Collins St
    Melbourne VIC 3000, Australia
    (03) 9993 9999

    Register and Buy your Ticket

    Melbourne Venue – July 21, Cliftons Melbourne

    * Social Media 101
    * Half Day
    * 12:45 ~ 5:30
    * Only $395 + GST

    1/440 Collins St
    Melbourne VIC 3000, Australia
    (03) 9993 9999

    Register and Buy your Ticket

    Melbourne Venue – July 21, Cliftons Melbourne

    * Social Media 101
    * Half Day
    * 12:45 ~ 5:30
    * Only $395 + GST

    1/440 Collins St
    Melbourne VIC 3000, Australia
    (03) 9993 9999

    Register and Buy your Ticket

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing
    Wednesday 21st July

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing – Wednesday 21st July

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Director – Hill and Knowlton
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    July 14, Cliftons Sydney

    July 21, Cliftons Melbourne

    Aug 5, Auckland – New Zealand

    Aug 6, Wellington - New Zealand

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    jye_smith

    Jye works as the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients.

    Previously, Jye was the Head of Social Media for Switched On Media which involved creating and executing a range of specialist integrated social media and digital marketing strategies.   Working on a range of clients including Canon, PayPal, Port Macquarie Tourism, Mothercare, Early Learning Centre, Trivett Harley-Davidson, Subaru Australia and over 20 more brands around Australia and the world.

    Jye has a range of technical, creative and business strategy skills and experience developed over the course of his passionate and personal history with digital and social media.

    He is also a professional speaker and has presented at over 20 events in the last two years as keynote, moderator and panellist and is considered a thought leader in the industry within Australia.

    Jye has been blogging for over 3 years and within the advertising and marketing space is ranked number 5 in the world for Bloggers Under 27, and is ranked number 26 within Australia.

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Alan LongAlan Long is Research Director for Experian Hitwise Asia Pacific. Alan was appointed this position in July 2008. He is responsible for a team of analysts who continually develop online insights across more than 160 industries through monitoring the behaviour of over 3 million internet users on a daily basis.

    In this role Alan analyses and interprets industry specific data and trends. He shares this insight and research with clients to help them better understand online consumer behaviour.

    Alan is a regular speaker at industry conferences since being appointed Research Director, including presentations at the Interactive Marketing for Financial Services Conference and the Online Retailer Exhibition and Conference. He has also led the development of multiple Hitwise industry reports.

    Prior to joining Experian Hitwise, Alan worked as the Victorian Manager for Sensis MediaSmart.

    Alan has spent more than 15 years working in the digital marketing space as a publisher, consultant and strategist, for companies such as Text Media, BMC Media and McCann Erickson.

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:35 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:35 – 1:10 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:10 – 1:45 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEA FOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    jye_smith

    Jye works as the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients.

    Previously, Jye was the Head of Social Media for Switched On Media which involved creating and executing a range of specialist integrated social media and digital marketing strategies.   Working on a range of clients including Canon, PayPal, Port Macquarie Tourism, Mothercare, Early Learning Centre, Trivett Harley-Davidson, Subaru Australia and over 20 more brands around Australia and the world.

    Jye has a range of technical, creative and business strategy skills and experience developed over the course of his passionate and personal history with digital and social media.

    He is also a professional speaker and has presented at over 20 events in the last two years as keynote, moderator and panellist and is considered a thought leader in the industry within Australia.

    Jye has been blogging for over 3 years and within the advertising and marketing space is ranked number 5 in the world for Bloggers Under 27, and is ranked number 26 within Australia.

    jye_smith

    Jye works as the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients.

    Previously, Jye was the Head of Social Media for Switched On Media which involved creating and executing a range of specialist integrated social media and digital marketing strategies.   Working on a range of clients including Canon, PayPal, Port Macquarie Tourism, Mothercare, Early Learning Centre, Trivett Harley-Davidson, Subaru Australia and over 20 more brands around Australia and the world.

    Jye has a range of technical, creative and business strategy skills and experience developed over the course of his passionate and personal history with digital and social media.

    He is also a professional speaker and has presented at over 20 events in the last two years as keynote, moderator and panellist and is considered a thought leader in the industry within Australia.

    Jye has been blogging for over 3 years and within the advertising and marketing space is ranked number 5 in the world for Bloggers Under 27, and is ranked number 26 within Australia.

    jye_smith

    Jye works as the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients.

    Previously, Jye was the Head of Social Media for Switched On Media which involved creating and executing a range of specialist integrated social media and digital marketing strategies.   Working on a range of clients including Canon, PayPal, Port Macquarie Tourism, Mothercare, Early Learning Centre, Trivett Harley-Davidson, Subaru Australia and over 20 more brands around Australia and the world.

    Jye has a range of technical, creative and business strategy skills and experience developed over the course of his passionate and personal history with digital and social media.

    He is also a professional speaker and has presented at over 20 events in the last two years as keynote, moderator and panellist and is considered a thought leader in the industry within Australia.

    Jye has been blogging for over 3 years and within the advertising and marketing space is ranked number 5 in the world for Bloggers Under 27, and is ranked number 26 within Australia.

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Shayne TilleyShayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

    Shayne TilleyShayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

    Shayne TilleyShayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Shayne TilleyShayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

    Shayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses

    Shayne TilleyShayne Tilley is the Marketing Manager for SitePoint.com, one of the oldest and most experienced online businesses. Having successfully made the transition from traditional marketing tactics to the exciting world of online marketing, Shayne brings his experience in innovative and cutting edge online campaigning that he conducts for SitePoint every day.

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye SmithDigital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Jonathan is a member of Ogilvy’s 360 Digital Influence team in Sydney.Jonathan has had a long and sometimes tumultuous relationship with the Internet stretching back before the dot com boom (1.0).A time when, e-commerce consultants held share of voice at the social security office. Luckily for Jonathan, his digital skills transferred over to IT where he worked for several major telecommunications companies including Concert, AT&T and Optus. Where he spent some time before the telecommunications industry collapse.

    With 10 years of I.T under his belt Jonathan took his technology experience into a communications role with Howorth where he helped organisations like Microsoft, Intel and Telstra tell their stories to traditional media. In the meantime he was evangelising about social media, and eventually, he was asked to do it rather than evangelise about it. That’s how he came to work for 360 DI. Jonathan has developed social media programs and tactics for a wide range of clients such as Intel, IBM, KFC and Ford. He has worked extensively on several digital issues and crisis management programs for major international brands and is deeply interested in the new implications social media raises in times of crisis.

    Jonathan holds a diploma in marketing and public relations.

    Jonathan is a member of Ogilvy’s 360 Digital Influence team in Sydney.Jonathan has had a long and sometimes tumultuous relationship with the Internet stretching back before the dot com boom (1.0).A time when, e-commerce consultants held share of voice at the social security office. Luckily for Jonathan, his digital skills transferred over to IT where he worked for several major telecommunications companies including Concert, AT&T and Optus. Where he spent some time before the telecommunications industry collapse.

    With 10 years of I.T under his belt Jonathan took his technology experience into a communications role with Howorth where he helped organisations like Microsoft, Intel and Telstra tell their stories to traditional media. In the meantime he was evangelising about social media, and eventually, he was asked to do it rather than evangelise about it. That’s how he came to work for 360 DI. Jonathan has developed social media programs and tactics for a wide range of clients such as Intel, IBM, KFC and Ford. He has worked extensively on several digital issues and crisis management programs for major international brands and is deeply interested in the new implications social media raises in times of crisis.

    Jonathan holds a diploma in marketing and public relations.

    Kate Gamble is a Search Engine Marketing Consultant with Bruce Clay Australia. Kate has worked on a wide selection of blue chip corporate websites including industry leaders in travel, jobs, legal services, financial services and personals as well as numerous small business websites including online faxes, electricity switching, digital signage and online software.

    Kate is also actively involved in offline and online social networking including blogging, micro blogging and online networking from a traffic, online branding and reputation management perspective as well as instigating ‘Sydney SEO’, an industry drinks night, to network and share ideas with others in search marketing. Kate has developed and run an online video network and has achieved significant success for Bruce Clay’s clients in developing strategies for the growth of their online presence around social platforms like Facebook and LinkedIn all the way through to Last.Fm, Digg and Twitter.

    Bruce Clay Inc. is a global Internet business consulting organization with an emphasis on search engine optimisation, they are famous for their search engine relationship chart, the SEOToolset and Code of Ethics, and SEO Training which is run globally but occurs every 6 months in Australia.

    Prior to Bruce Clay Kate worked in advertising, television production and software development.

    jye_smithJye is currently the Social Media Strategist for Switched On Media leading strategies across a range of clients.

    Previous to this Jye was Marketing Executive for CBS Interactive, responsible for a range of innovation and marketing strategies across all brands. This included not only strategic partnerships but also driving product innovation through mobile and video strategies and community management.

    Jye is especially passionate about three things: online communities, creating compelling content and driving conversation. He is also a writer, community builder and freelance digital media consultant specialising in social media, brand development and design. He regularly writes about these experiences in digital media at A Digital Perspective www.jyesmith.com — a blog discussing the lessons learnt and a place to share experiences and start conversations. The blog is currently ranked number 31 in the Top 50 Australian Marketing Pioneer Blogs and was recently listed as one of Australia’s top marketing blogs by technology journalist Brad Howarth of Lagrange Communications.

    Prior to this, Jye was employed by AIMIA as the National Events Manager for two years, producing over 30 events throughout Australia. Through the coordination and execution of these informational sessions, and bearing witness to over 120 presentations from experts in digital media, Jye was able to learn through demonstration, and later in experience.

    jye_smith

    Jye works as the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients.

    Previously, Jye was the Head of Social Media for Switched On Media which involved creating and executing a range of specialist integrated social media and digital marketing strategies.   Working on a range of clients including Canon, PayPal, Port Macquarie Tourism, Mothercare, Early Learning Centre, Trivett Harley-Davidson, Subaru Australia and over 20 more brands around Australia and the world.

    Jye has a range of technical, creative and business strategy skills and experience developed over the course of his passionate and personal history with digital and social media.

    He is also a professional speaker and has presented at over 20 events in the last two years as keynote, moderator and panellist and is considered a thought leader in the industry within Australia.

    Jye has been blogging for over 3 years and within the advertising and marketing space is ranked number 5 in the world for Bloggers Under 27, and is ranked number 26 within Australia.

    jye_smithJye is currently the Social Media Strategist for Switched On Media leading strategies across a range of clients.

    Previous to this Jye was Marketing Executive for CBS Interactive, responsible for a range of innovation and marketing strategies across all brands. This included not only strategic partnerships but also driving product innovation through mobile and video strategies and community management.

    Jye is especially passionate about three things: online communities, creating compelling content and driving conversation. He is also a writer, community builder and freelance digital media consultant specialising in social media, brand development and design. He regularly writes about these experiences in digital media at A Digital Perspective www.jyesmith.com — a blog discussing the lessons learnt and a place to share experiences and start conversations. The blog is currently ranked number 31 in the Top 50 Australian Marketing Pioneer Blogs and was recently listed as one of Australia’s top marketing blogs by technology journalist Brad Howarth of Lagrange Communications.

    Prior to this, Jye was employed by AIMIA as the National Events Manager for two years, producing over 30 events throughout Australia. Through the coordination and execution of these informational sessions, and bearing witness to over 120 presentations from experts in digital media, Jye was able to learn through demonstration, and later in experience.

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: TBA, new speaker to be announced.
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Sydney – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Lukas Picton, Social Media Strategist – Text 100 Pty Ltd
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    Melbourne – Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

    The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

    11:15 – 11:55 Badge Collection – Arrival Tea & Coffee
    Session One – Social Media Overview
    12:00 – 12:30 Social Media Landscape 2010
    In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape.
    Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
    12:30 – 1:00 Social Media Marketing Basics
    Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.
    Speaker: Jye Smith, Digital Strategist – Weber Shandwick
    1:00 – 1:30 Integrating Social Media into your PR and Marketing Plans
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    1:30 – 1:45 Q&A with all Session Speakers
    1:45 – 2:00 SHORT COFFEE BREAK FOR ALL DELEGATES
    Session Two – Social Media “How To” Sessions
    2:00 – 3:00 Twitter Marketing Essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
    3:00 – 4:00 Facebook Marketing Essentials
    Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Business Page experience and tips on how to build and keep a community.
    Speaker: Jonathan Nguyen, Digital Strategist – 360 Digital Influence
    4:00 – 4:15 AFTERNOON TEAFOR ALL DELEGATES
    Session Three – The Wrap Up
    4:15 – 4:45 Your Tube & Other Video Sharing Sites
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running.
    Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
    4:45 – 5:15 SEO & Social Media
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Speaker: Kate Gamble, Search Manager – Bruce Clay Australia
    5:15 – 5:30 Q&A with all Session Speakers + Closing Statements

    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Canberra March Sydney April Sydney April Brisbane May
    March 26
    Social Media 101
    Half Day format

    April 22/23
    SMX Sydney
    2 Day/ 2 Stream Conference
    AUD$1,595

    Closed

    April 22/23
    eMetrics Sydney
    2 Day/1 Stream Conference
    AUD$995

    Closed

    May 26
    SEO 101
    Half Day format
    AUD$395+GST

    Closed

    Melbourne July Sydney July NZ Auckland August NZ Wellington August
    July 21
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    August 5
    Search 101
    Full Day format
    AUD$595

    Register NOW

    August 6
    Social Media 101
    Half Day format
    AUD$395

    Register NOW

    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010


    We have a range of topics modules in our half day events that include:

    • Social Media 101
    • SEO 101
    • PPC 101

    Coming Soon in 2011

    • Web Analytics 101
    • Email Marketing 101

    You can book for any of the following events this year by following any of the “Register Now” links.

    Canberra March Sydney April Sydney April Brisbane May
    March 26
    Social Media 101
    Half Day format

    April 22/23
    SMX Sydney
    2 Day/ 2 Stream Conference
    AUD$1,595

    Closed

    April 22/23
    eMetrics Sydney
    2 Day/1 Stream Conference
    AUD$995

    Closed

    May 26
    SEO 101
    Half Day format
    AUD$395+GST

    Closed

    Melbourne July Sydney July NZ Auckland August NZ Wellington August
    July 21
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    July 14
    Social Media 101
    Half Day format
    AUD$395+GST

    Register NOW

    August 5
    Search 101
    Full Day format
    AUD$595

    Register NOW

    August 6
    Social Media 101
    Half Day format
    AUD$395

    Register NOW

    Brisbane September Sydney October Melbourne November December TBA

    PPC 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    Social Media 101
    Half Day format
    AUD$395+GST

    Registration Coming Soon


    SMX Melbourne
    Search Marketing Expo
    eMetrics Melbourne
    Search Engine Boot-Camp

    Registration Coming Soon

    No Event Scheduled

    for Dec 2010


    Our 2010 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few year or so that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing, whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth, Founder & Content Director – No Drama Media
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:30 Writing ads that work!
    Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    11:30 – 12:00 Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    12:00 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.

    2:15 – 2:45 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    2:45 – 3:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Facebook Marketing’s essentials
    Fast gaining ground on Google, learn how to maximise your Facebook media experience. Learn how to maximise you Facebook Buisness Page experience and tips on how to build a community.
    4:15 – 4:45 Video Sharing Sites Essentials
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running
    4:45 – 5:00 Q&A Session
    5:00 – 5:30 The SEO Clinic
    A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness.
    5:30 Closing Statement

    Our 2010 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few year or so that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing, whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth, Founder & Content Director – No Drama Media
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:30 Writing ads that work!
    Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    11:30 – 12:00 Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    12:00 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.

    2:15 – 2:45 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    2:45 – 3:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Facebook Marketing’s essentials
    Fast gaining ground on Google, learn how to maximise your Facebook media experience. Learn how to maximise you Facebook Buisness Page experience and tips on how to build a community.
    4:15 – 4:45 Video Sharing Sites Essentials
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running
    4:45 – 5:00 Q&A Session
    5:00 – 5:30 The SEO Clinic
    A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness.
    5:30 Closing Statement

    Our 2010 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few year or so that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing, whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth, Founder & Content Director – No Drama Media
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:30 Writing ads that work!
    Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
    11:30 – 12:00 Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    12:00 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
    Alan Long, Research Director Asia Pacific – Hitwise
    2:15 – 2:45 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    2:45 – 3:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Facebook Marketing’s essentials
    Fast gaining ground on Google, learn how to maximise your Facebook media experience. Learn how to maximise you Facebook Buisness Page experience and tips on how to build a community.
    4:15 – 4:45 Video Sharing Sites Essentials
    You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running
    4:45 – 5:00 Q&A Session
    5:00 – 5:30 The SEO Clinic
    A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness.
    5:30 Closing Statement

    Our 2009 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing , whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Samuel Stadler, COO – First Rate
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    Charles Coxhead, Managing Director – Netconcepts
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    Speaker TBA
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:45 Ad copy, Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    Justine Chevin, General Manager – Catch
    11:45 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    Kyle Aspinall, Managing Director – Exceed Online
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
    Alan Long, Research Director Asia Pacific – Hitwise
    2:15 – 2:45 Managing SMM Campaign
    We look at targeting, demographics, behaviors, building communities, crowdsourcing and the various ways you can use Social Media Campaigns to improve you business.
    Simon Young, Social media Exploration Leader – iJump ltd
    2:45 – 3:15 Tracking Success of Search & Social
    Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Rod Jacka, Managing Director – Panalysis
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Kalena Jordon, Principal – Search Engine College
    4:15 – 4:45 How do you make sure Social Media works FOR you!
    In this session we look at what is involved with Selling it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successfully Social Media campaign.
    Courtney Lambert, Director – Thunderclap
    4:45 – 5:15 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Ryf Quail, Director – iProspect New Zealand
    5:15 – 525 Q&A Session
    5:25 – 5:30 Closing Statement

    Our 2009 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing , whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Samuel Stadler, COO – First Rate
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    Charles Coxhead, Managing Director – Netconcepts
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    Speaker TBA
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:45 Ad copy, Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    Justine Chevin, General Manager – Catch
    11:45 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    Kyle Aspinall, Managing Director – Exceed Online
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
    Alan Long, Research Director Asia Pacific – Hitwise
    2:15 – 2:45 Managing SMM Campaign
    We look at targeting, demographics, behaviors, building communities, crowdsourcing and the various ways you can use Social Media Campaigns to improve you business.
    Simon Young, Social media Exploration Leader – iJump ltd
    2:45 – 3:15 Tracking Success of Search & Social
    Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Rod Jacka, Managing Director – Panalysis
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Kalena Jordon, Principal – Search Engine College
    4:15 – 4:45 How do you make sure Social Media works FOR you!
    In this session we look at what is involved with Selling it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successfully Social Media campaign.
    Courtney Lambert, Director – Thunderclap
    4:45 – 5:15 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Ryf Quail, Director – iProspect New Zealand
    5:15 – 525 Q&A Session
    5:25 – 5:30 Closing Statement

    Our 2009 Agenda for Auckland goes back to basics.

    The reason?

    We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search and Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Search and Social Marketing , whether it be buying traffic on paid traffic, starting to optimise websites for organic traffic, building Facebook campaigns or using Twitter.

    We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search and Social Media Marketing.

    8:00 – 8:45 Badge Collection – Tea & Coffee
    8:45 – 9:00 Agenda & Jargon overview by your host – Barry Smyth
    Session One – Search Engine Optimation 101
    9:00 – 930 Keyword for PPC & SEO
    To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
    Samuel Stadler, COO – First Rate
    9:30 – 10:00 Link Building Fundamentals
    Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.
    Charles Coxhead, Managing Director – Netconcepts
    10:00 – 10:30 SEO Content Creation
    Learn the key elements of online writing, keyword selection and use and internal linking strategies.
    Speaker TBA
    10:30 – 10:45 Q&A Session
    10:45 – 11:00 Morning Tea Break
    Session Two – Pay Per Click 101
    11:00 – 11:45 Ad copy, Ad Groups & Targeting
    Good ad copy, ad group placement and intelligent targeting options all combine to make a difference between a high or low click through rate, we look at how to go about getting these three key PPC elements right from the start.
    Justine Chevin, General Manager – Catch
    11:45 – 12:30 Building Optimised Landing Pages
    A solid landing page strategy for your site is a basic fundamental that you should always plan for, but how do you do it? For a PPC campaign it is mandatory to have a relevant landing pages as it is the final element that effects your Quality score & final click cost. In this session we look at how to make landing pages work for you.
    Kyle Aspinall, Managing Director – Exceed Online
    12:30 – 12:45 Q&A Session
    12:45 – 1:45 Lunch Break
    Session Three – Social Media Marketing
    1:45 – 2:15 The Social Media Ecosystem
    What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
    Alan Long, Research Director Asia Pacific – Hitwise
    2:15 – 2:45 Managing SMM Campaign
    We look at targeting, demographics, behaviors, building communities, crowdsourcing and the various ways you can use Social Media Campaigns to improve you business.
    Simon Young, Social media Exploration Leader – iJump ltd
    2:45 – 3:15 Tracking Success of Search & Social
    Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
    Rod Jacka, Managing Director – Panalysis
    3:15 – 3:30 Q&A Session
    3:30 – 3:45 Afternoon Tea Break
    Session Four – The Wrap Up
    3:45 – 4:15 Twitter Marketing’s essentials
    Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters.
    Kalena Jordon, Principal – Search Engine College
    4:15 – 4:45 How do you make sure Social Media works FOR you!
    In this session we look at what is involved with Selling it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successfully Social Media campaign.
    Courtney Lambert, Director – Thunderclap
    4:45 – 5:15 Integrating Search and Social into your Communications Mix
    Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.
    Ryf Quail, Director – iProspect New Zealand
    5:15 – 525 Q&A Session
    5:25 – 5:30 Closing Statement

    Our SEO Courses, SEM Courses and Twitter Courses offer:

    • Keyword Research
    • Search Engine Optimisation
    • SEO Content Creation
    • Link Building Fundamentals
    • Paid Search Optimisation
    • Ad Group Management
    • Writing ads that WORK
    • Landing Page Optimisation
    • Search Analytics
    • Local Search
    • Social Media
    • Integrating Social Media
    • Reputation Management
    • SEO Courses
    • Twitter Classes – Learn how to Tweet for Business
    • Facebook – for Business

    Search 101
    • Keywords
    • Website Copy
    • Link Building
    • PPC optimisation
    • Landing Pages
    • Tracking ROI & Success
    • SEO Issues
    SMM & Twitter 101
    Understanding the Demographics
    The Social Media Ecosystem
    Building Social Communities
    Twitter Marketing Essentials
    Selling SMM to the C-Suite

    Search 101KeywordsWebsite CopyLink BuildingPPC optimisationLanding PagesTracking ROI & SuccessSEO Issues
    SMM & Twitter 101Understanding the DemographicsThe Social Media EcosystemBuilding Social CommunitiesTwitter Marketing EssentialsSelling SMM to the C-Suite

      New Zealand 2010

      Auckland Hilton, August 5th – Full Day Search Marketing 101

      Wellington, August 6th – Half Day Social Media 101

      Our all new “Back to Basics” Agenda gives attendees an in-depth look at how you can improve the ROI from Search (SEM) and Social Media Marketing (SMM)

      In the last year you have started any of the following?

      • Bought paid search traffic?
      • Starting to optimise your corporate website for organic traffic?
      • Struggled with setting up a “Social Media” presence?
      • Started a corporate Twitter account?
      • Attempted to convince the “C-Suite” on why Search and Social should be in the marketing mix!

      Search Strategies intensive one day Digital Marketing seminars are designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set.

      The SEM & SMM 101 Master-class covers all the essential topics to get all you’re Search & Social Media Marketing activity on the right track.

      SEO & PPC 101

      • Keywords
      • Website Copy
      • Link Building
      • PPC optimisation
      • Landing Pages
      • Tracking ROI & Success

      SMM & Twitter 101

      • Understanding the Demographics
      • The Social Media Ecosystem
      • Building Social Communities
      • Twitter Marketing Essentials
      • Selling SMM to the C-Suite

      See our agenda for more detail…

      Our events are classroom based with a real “How To” focus throughout the day.

      All speakers are seasoned veterans from the Australian and New Zealand Digital Industry, they have been chosen based on their working knowledge of the topic they will be training you on, these guys know their stuff.

      Check out our Satisfaction Guarantee.

      New Zealand 2010

      Auckland Hilton, August 5th – Full Day Search Marketing 101

      Wellington, August 6th – Half Day Social Media 101

      Our all new “Back to Basics” Agenda gives attendees an in-depth look at how you can improve the ROI from Search (SEM) and Social Media Marketing (SMM)

      In the last year you have started any of the following?

      • Bought paid search traffic?
      • Starting to optimise your corporate website for organic traffic?
      • Struggled with setting up a “Social Media” presence?
      • Started a corporate Twitter account?
      • Attempted to convince the “C-Suite” on why Search and Social should be in the marketing mix!

      Search Strategies intensive one day Digital Marketing seminars are designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set.

      The SEM & SMM 101 Master-class covers all the essential topics to get all you’re Search & Social Media Marketing activity on the right track.

      SEO & PPC 101

      • Keywords
      • Website Copy
      • Link Building
      • PPC optimisation
      • Landing Pages
      • Tracking ROI & Success

      SMM & Twitter 101

      • Understanding the Demographics
      • The Social Media Ecosystem
      • Building Social Communities
      • Twitter Marketing Essentials
      • Selling SMM to the C-Suite

      See our agenda for more detail…

      Our events are classroom based with a real “How To” focus throughout the day.

      All speakers are seasoned veterans from the Australian and New Zealand Digital Industry, they have been chosen based on their working knowledge of the topic they will be training you on, these guys know their stuff.

      Check out our Satisfaction Guarantee.

      New Zealand 2010

      Auckland Hilton, August 5th – Full Day Search Marketing 101

      Wellington, August 6th – Half Day Social Media 101

      Our all new “Back to Basics” Agenda gives attendees an in-depth look at how you can improve the ROI from Search (SEM) and Social Media Marketing (SMM)

      In the last year you have started any of the following?

      • Bought paid search traffic?
      • Starting to optimise your corporate website for organic traffic?
      • Struggled with setting up a “Social Media” presence?
      • Started a corporate Twitter account?
      • Attempted to convince the “C-Suite” on why Search and Social should be in the marketing mix!

      Search Strategies intensive one day Digital Marketing seminars are designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set.

      The SEM & SMM 101 Master-class covers all the essential topics to get all you’re Search & Social Media Marketing activity on the right track.

      SEO & PPC 101

      • Keywords
      • Website Copy
      • Link Building
      • PPC optimisation
      • Landing Pages
      • Tracking ROI & Success

      SMM & Twitter 101

      • Understanding the Demographics
      • The Social Media Ecosystem
      • Building Social Communities
      • Twitter Marketing Essentials
      • Selling SMM to the C-Suite

      See our agenda for more detail…

      Our events are classroom based with a real “How To” focus throughout the day.

      All speakers are seasoned veterans from the Australian and New Zealand Digital Industry, they have been chosen based on their working knowledge of the topic they will be training you on, these guys know their stuff.

      Check out our Satisfaction Guarantee.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating Social Media into you’re marketing mix
      • How to – Twitter for buiness
      • How to – Facebook for Facebook
      • How to – Video Sharing sites
      • Social Media Case Study

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Sydney – Search Engine Bootcamp,

      Social Media 101 – Next Course is 14th July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating Social Media into you’re marketing mix
      • How to – Twitter for buiness
      • How to – Facebook for Facebook
      • How to – Video Sharing sites
      • Social Media Case Study

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating Social Media into you’re marketing mix
      • How to – Twitter for buiness
      • How to – Facebook for Facebook
      • How to – Video Sharing sites
      • Social Media Case Study

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating Social Media into you’re marketing mix
      • How to – Twitter for buiness
      • How to – Facebook for Facebook
      • How to – Video Sharing sites
      • Social Media Case Study

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Sydney – Search Engine Bootcamp,

      Social Media 101 – Next Course is 14th July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating Social Media into you’re marketing mix
      • How to – Twitter for buiness
      • How to – Facebook for Facebook
      • How to – Video Sharing sites
      • Social Media Case Study

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      * Understanding the basics of Search Engine Optimisation (SEO)
      * Search Friendly Websites
      * Keywords
      * Website Copy
      * Link Building
      * Local Search and the Google Top 10
      * The Social Media Ecosystem & Understanding the Demographics
      * Social Media Campaign Optimisation
      * Facebook essentials
      * Twitter Marketing Essentials
      * Selling SMM to the C-Suite

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Our “ALL NEW” 2010 Agenda goes back to basics for SEO.

      The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

      We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

      Marketeam

      12:00 – 12:45 Arrival and Badge Collection
      12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
      Session One – What is SEO, getting the basics right & understanding how to identify what does and doesn’t work!
      1:00 – 1:30 Search Engine Marketing Basics
      If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps
      Speaker: Peter Dowse, Online Marketer – Marketeam
      1:30 – 2:00 Identifying your SEO issues
      This session is designed to take you through the basic issue surrounding usability and offers a range of tips to help you identify the most common SEO issues for your website.
      Speaker: Mike Motherwell, SEO Rainmaker – WMS Consulting
      2:00 – 2:30 Local Search and the Google 10
      Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!
      What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing
      These steps can be implemented and live within 24 hours. A must see session.

      Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms! What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing. These steps can be implemented and live within 24 hours. A must see session.

      Speaker: Monte Huebsch, CEO – Aussieweb
      2:30 – 2:45 Q&A
      2:45 – 3:00 AFTERNOON TEA FOR ALL DELEGATES
      Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
      3:00 – 3:30 Keyword Research
      To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
      Speaker: Andy Henderson, Manager – Ireckon Web Marketing
      3:30 – 4:00 Content Creation for Search
      Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.
      Speaker: Peter Newsome, SEO – Sitemost
      4:00 – 4:30 Link Building Basics
      Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies
      Speaker: Dejan Petrovic, SEO Strategist – DejanSEO
      4:30 – 4:45 Q&A
      4:45 – 5:15
      In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable information.
      Doctor: Mike Motherwell, SEO Rainmaker – WMS Consulting

      Search Engine Boot-Camp returns to Brisbane on May 26th 2010, since we were last in Brisbane a few things have changed.

      Our events are now based on a 1/2 day format with a content module specific to only one topic, better pricing, more focus and of course you are not out of the office all day.

      The content module for this month will be a complete back to basics Search Engine Optimisation 101.

      Essential SEO topics will include:

      • Understanding what SEO is!
      • Search friendly web site design
      • Keyword research
      • Creating content for search engines
      • Link building basics
      • Plus a practical session at the end of the day to show you how all this works

      Need to convince the Boss? Check out our Funding approval success tips page

      See our agenda for more detail…

      Check out our Satisfaction Guarantee

      Canberra

      Sydney – Search Engine Bootcamp,

      Social Media 101 – Next Course is 14th July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      * Understanding the basics of Search Engine Optimisation (SEO)
      * Search Friendly Websites
      * Keywords
      * Website Copy
      * Link Building
      * Local Search and the Google Top 10
      * The Social Media Ecosystem & Understanding the Demographics
      * Social Media Campaign Optimisation
      * Facebook essentials
      * Twitter Marketing Essentials
      * Selling SMM to the C-Suite

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Sydney – Search Engine Bootcamp,

      Social Media 101 – Next Course is 14th July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      * Understanding the basics of Search Engine Optimisation (SEO)
      * Search Friendly Websites
      * Keywords
      * Website Copy
      * Link Building
      * Local Search and the Google Top 10
      * The Social Media Ecosystem & Understanding the Demographics
      * Social Media Campaign Optimisation
      * Facebook essentials
      * Twitter Marketing Essentials
      * Selling SMM to the C-Suite

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      * Understanding the basics of Search Engine Optimisation (SEO)
      * Search Friendly Websites
      * Keywords
      * Website Copy
      * Link Building
      * Local Search and the Google Top 10
      * The Social Media Ecosystem & Understanding the Demographics
      * Social Media Campaign Optimisation
      * Facebook essentials
      * Twitter Marketing Essentials
      * Selling SMM to the C-Suite

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      Melbourne – Search Engine Bootcamp,

      Social Media 101 – Next Course is 21st  July – 2010

      Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

      No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

      Social Media 101 – Topics will include:

      * Understanding the basics of Search Engine Optimisation (SEO)
      * Search Friendly Websites
      * Keywords
      * Website Copy
      * Link Building
      * Local Search and the Google Top 10
      * The Social Media Ecosystem & Understanding the Demographics
      * Social Media Campaign Optimisation
      * Facebook essentials
      * Twitter Marketing Essentials
      * Selling SMM to the C-Suite

      This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

      July 14, Cliftons Sydney

      July 21, Cliftons Melbourne

      Aug 5, Auckland – New Zealand

      Aug 6, Wellington - New Zealand

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating SMM into you’re marketing mix
      • How to – Twitter for Business
      • How to – Facebook for Business
      • How to – Video Sharing
      • SMM Case Study

      Includes:

      • Social Media Landscape
      • Social Media Marketing Basics
      • Integrating SMM into you’re marketing mix
      • How to – Twitter for Business
      • How to – Facebook for Business
      • How to – Video Sharing
      • SMM Case Study

      Includes:

      Social Media Landscape

      Social Media Marketing Basics
      Integrating SMM into you’re marketing mix
      How to – Twitter for Business
      How to – Facebook for Business
      How to – Video Sharing
      SMM Case Study

        Social Media LandscapeSocial Media Marketing BasicsIntegrating SMM into you’re marketing mixHow to – TwitterHow to – FacebookHow to – Video SharingSMM Case Study – Using Social Media for Risk & Reputation Management

        Includes:

        Social Media 101

        • Social Media Landscape
        • Social Media Marketing Basics
        • Integrating SMM into you’re marketing mix
        • How to – Twitter for Business
        • How to – Facebook for Business
        • How to – Video Sharing
        • SMM Case Study

        Social Media LandscapeSocial Media Marketing BasicsIntegrating SMM into you’re marketing mixHow to – TwitterHow to – FacebookHow to – Video SharingSMM Case Study – Using Social Media for Risk & Reputation Management

        Includes:

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker: Jye Smith, Digital Strategist – Weber Shandwick
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker: Jye Smith, Digital Strategist – Weber Shandwick
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker:
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Sydney – Search Engine Bootcamp,

        Social Media 101 – Next Course is 14th July – 2010

        Social Media 101 will be an intensive half-day Search Engine Marketing Conference, designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

        No Drama Media is Australia’s only company dedicated to Search Marketing Seminars, Search Marketing Conferences, Search Marketing Education & Search Marketing Workshops.

        Social Media 101 – Topics will include:

        * Understanding the basics of Search Engine Optimisation (SEO)
        * Search Friendly Websites
        * Keywords
        * Website Copy
        * Link Building
        * Local Search and the Google Top 10
        * The Social Media Ecosystem & Understanding the Demographics
        * Social Media Campaign Optimisation
        * Facebook essentials
        * Twitter Marketing Essentials
        * Selling SMM to the C-Suite

        This intensive one day Digital Marketing seminars is designed to give you the right tactical knowledge to help you get started in Search & Social Media or increase your current skill set. Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.

        Our SEO Courses, SEM Courses and Twitter Courses offer:

        • Keyword Research
        • Search Engine Optimisation
        • SEO Content Creation
        • Link Building Fundamentals
        • Paid Search Optimisation
        • Ad Group Management
        • Writing ads that WORK
        • Landing Page Optimisation
        • Search Analytics
        • Local Search
        • Social Media
        • Integrating Social Media
        • Reputation Management
        • SEO Courses
        • Twitter Classes – Learn how to Tweet for Business
        • Facebook  - for Business

        Our SEO Courses, SEM Courses and Twitter Courses offer:

        • Keyword Research
        • Search Engine Optimisation
        • SEO Content Creation
        • Link Building Fundamentals
        • Paid Search Optimisation
        • Ad Group Management
        • Writing ads that WORK
        • Landing Page Optimisation
        • Search Analytics
        • Local Search
        • Social Media
        • Integrating Social Media
        • Reputation Management
        • SEO Courses
        • Twitter Classes – Learn how to Tweet for Business

        Our SEO Courses, SEM Courses and Twitter Courses offer:

        • Keyword Research
        • Search Engine Optimisation
        • SEO Content Creation
        • Link Building Fundamentals
        • Paid Search Optimisation
        • Ad Group Management
        • Writing ads that WORK
        • Landing Page Optimisation
        • Search Analytics
        • Local Search
        • Social Media
        • Integrating Social Media
        • Reputation Management
        • SEO Courses
        • Twitter Classes -Learn how to Tweet for Business

        Our SEO Courses, SEM Courses and Twitter Courses offer:

        • Keyword Research
        • Search Engine Optimisation
        • SEO Content Creation
        • Link Building Fundamentals
        • Paid Search Optimisation
        • Ad Group Management
        • Writing ads that WORK
        • Landing Page Optimisation
        • Search Analytics
        • Local Search
        • Social Media
        • Integrating Social Media
        • Reputation Management
        • SEO Courses
        • Twitter Classes _ learn how to Tweet for Business

        Our SEO Courses, SEM Courses and Twitter Courses offer:

        • Keyword Research
        • Search Engine Optimisation
        • SEO Content Creation
        • Link Building Fundamentals
        • Paid Search Optimisation
        • Ad Group Management
        • Writing ads that WORK
        • Landing Page Optimisation
        • Search Analytics
        • Local Search
        • Social Media
        • Integrating Social Media
        • Reputation Management
        • SEO Courses
        • Twitter Classes

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker:
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker:
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: Alan Long, Research Director, Asia Pacific – Experian Hitwise
        12:30 – 1:00

        Social Media Marketing Basics

        Understanding what Social Media is, discuss the basic terminology, best practices and how to put it to effective use in your business plus an overview of how to get you up and running.

        Speaker: Marcio Nery, Head of Social Media Unit – Mitchell Communication Group
        1:00 – 1:30

        Integrating Social Media into your PR and Marketing Plans

        Local Search Ranking Factors (or how to dominate the Google 10 pack for free). SEO for Local Search is VERY different then organic SEO. Google uses different algorithms!

        What you will learn: Google’s Local Business Centre and Maps, Trusted business data, Your business website, Your “footprint” on the web; YouTube, Facebook and Twitter, do’s and Don’ts – how to win a Top 10 universal listing

        These steps can be implemented and live within 24 hours. A must see session.

        Learning how to optimise your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maze.

        Speaker:
        1:30 – 1:45 Q&A with all Session Speakers
        1:45 – 2:00

        SHORT COFFEE BREAK FOR ALL DELEGATES

        Session Two – Social Media “How To” Sessions

        2:00 – 3:00

        Twitter

        Getting started, etiquette, creating a following, buiness uses and writing the perfect 140

        Speaker: Shayne Tilley, Marketing Manager – Sitepoint.com
        3:00 – 4:00 Facebook

        Fast gaining ground on Search Engine Google we will learn how to maximise your Facebook media experience including how to maximise you Facebook Buisness Page experience and tips on how to build and keep a community.

        Speaker: TBA
        4:00 – 4:15

        AFTERNOON TEAFOR ALL DELEGATES

        4:15 – 4:45 Your Tube & Other Video Sharing Sites

        You Tube & other Video sharing sites: Designed to help you understand the benefits video sharing can benefit your business and the process for getting up and running

        Speaker: Mandi Bateson, Digital Planning Director – Daemon Group
        4:45 – 5:15 Case Study – Using Social Media for Risk & Reputation Managemen

        In this session we look at how one major Australia brand used Social Media as a reputation management tool.

        Speaker: Kate Leaman, Brand Communications Manager – Premium, International and Craft Beer, Fosters Group
        4:45 – 5:15 Q&A with all Session Speakers + Closing Statements

        Our “ALL NEW” 2010 Agenda introduces Social Media Marketing

        The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media.

        We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Social Media Marketing.

        11:45 – 12:15 Arrival and Badge Collection

        Session One – Social Media Overview

        12:00 – 12:30 Social Media Landscape 2010

        In this session, we look at the statistics and give you an overview of the size of the opportunity and look at the Social media landscape

        Speaker: