Barry Smyth started Search Strategies in 2006 having spent a number of years in the Search Engine Marketing world, working with Search Marketing Agency and Technology company Decide Interactive as a Business Development Manager and Search Marketer, Decide was acquired by 24/7 Real Media* in August 2004.
Whilst at Decide & 24/7 Real Media Barry ran successful Search Marketing campaigns for high profile Australian & International companies that included Flight Centre, ZUJI, Expedia & Jobsearch to name a few.
Prior to Decide Interactive Barry worked in a variety of interactive roles including Sales Director of online ad serving business Sabela Media that was acquired by NASDAQ-listed 24/7 Media in 1999 , Barry also held sales management roles within Akamai Technologies & Engage Media’s ad serving division.
Barry is also an active member of SEMPO, the Search Engine Marketing Professionals Organisation.
*24/7 Real Media is now owned by WPP, the Search Marketing division is now called Outrider.
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