Alan Long is Research Director for Experian Hitwise Asia Pacific. Alan was appointed this position in July 2008. He is responsible for a team of analysts who continually develop online insights across more than 160 industries through monitoring the behaviour of over 3 million internet users on a daily basis.
In this role Alan analyses and interprets industry specific data and trends. He shares this insight and research with clients to help them better understand online consumer behaviour.
Alan is a regular speaker at industry conferences since being appointed Research Director, including presentations at the Interactive Marketing for Financial Services Conference and the Online Retailer Exhibition and Conference. He has also led the development of multiple Hitwise industry reports.
Prior to joining Experian Hitwise, Alan worked as the Victorian Manager for Sensis MediaSmart.
Alan has spent more than 15 years working in the digital marketing space as a publisher, consultant and strategist, for companies such as Text Media, BMC Media and McCann Erickson.
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