Agenda – Social Media Marketing 101

Our “ALL NEW” Scocial Media Boot-Camp Agenda tackles the basics of Social Media Marketing.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Social Media, so we are seeing a whole new group of Marketing people getting there first taste of Social Media Marketing.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

Session One – Social Media Marketing
1:45 – 2:15 The Social Media Ecosystem
What is Social Media and why does your companies brand need to have a presence there? In this session, we look at the statistics and give you an overview of the size of the opportunity, we discuss the basic terminology and have a complete statistical overview of Video, Blogging, Podcasting, RSS, Facebook, LinkedIn, Freindster & Twitter.
2:15 – 2:45 Managing SMM Campaign
We look at targeting, demographics, behaviors, building communities, crowdsourcing and the various ways you can use Social Media Campaigns to improve you business.
2:45 – 3:15 Twitter Marketing’s essentials
Twitter marketing uses, setting up a Twitter account, creating and maintaining a following, tools of the trade + understanding how to write in 140 characters
3:15 – 3:30 Q&A Session
3:30 – 3:45 Afternoon Tea Break
Session Four – The Wrap Up
3:45 – 4:15 How do you make sure Social Media works FOR you!
In this session we look at what is involved with Selling it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successfully Social Media campaign.
4:15 – 4:45 Integrating Social into your Communications Mix
Learning how to optimse your Google and Facebook campaigns is one thing, are you aware of what challenges you face when trying to blend both of these marketing tools into your Communications mix? This session will guide you through this maize.
4:45 – 5:15 Tracking Success of Social
Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
5:15 – 525 Q&A Session
5:25 – 5:30 Closing Statement