Social Media Boot-Camp

This is our Social Media 101 Agenda for our Social Media Boot-Camp in Sydney & Brisbane, speakers will be finalised in coming days.

Sydney – Sept 24

Brisbane – Nov 12

It will also form the basis for our Full Day event in Melbourne on Dec 2nd, it will be the second half of the agenda with the first half dedicated to Search Marketing 101.

Session One
1:45 – 2:15 The Jargon of Social Media and Tools of the Trade
There are literally 100’s of new words doing the rounds to describe Social media tactics, media, tools and feature, this session is dedicated to busting the jargon and introducing you to some of the tools that the experts use.
2:15 – 2:45 The Social Media Ecosystem & Understanding the Demographics
A complete overview of the social media scene, we look at Video, Blogging, Podcasting & RSS. Plus we give you an overview of the main players such as Bebo, Facebook, LinkedIn, MySpace, Freindster & Twitter.
2:45 – 3:15 Managing & Optimising Social Media Campaigns
We look at building communities, understanding crowdsourcing, building apps and much more.
3:15 – 3:30 Q&A Session
3:30 – 3:45 Afternoon Tea Break
Session Two
3:45 – 4:15 How do you make sure Social Media works FOR you!
In this session we look at what is involved with “Selling” it to the C-level Manager, also, we look at how you can manage internal resources that could and will get in your way of a successful Social Media campaign.
4:15 – 4:45 Tracking the Success of Social Media
Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, PPC and Social Marketing campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
4:45 – 5:15 Case Study
We are close to finalising a great case study that highlight the success an Australian company had using Social Media.
5:15 – 525 Q&A Session
5:25 – 5:30 Closing Statement