Agenda – Search Engine Optimisation 101

Our “ALL NEW” 2009 Search Engine Marketing Agenda goes back to basics.

The reason? We have found over the last few months that more and more off-line spend being re-allocated to digital and particularly Search, so we are seeing a whole new group of Marketing people getting there first taste of Search Marketing, whether it be buying traffic on paid traffic or starting to optimise websites for organic traffic.

We feel it’s important to go back to basics and give these new entrants and experts alike a really good look at how they can improve their ROI from Search Marketing.

12:15 – 12:45 Arrival and Badge Collection
12:45 – 1:00 Agenda & Jargon overview by your host – Barry Smyth
Session One  - What is SEO, getting the basics right & understanding how to  identify what does and doesn’t work!
1:00 – 1:30 Understanding SEO, what’s it all about?
If your new to search then you will want to understand the theory of what web site optimisation/SEO is. This is an important session that will lay the foundation stone for the rest of the afternoon for you. We will also cover the jargon that is used by the industry so you don’t get lost thinking about what the difference is between SERPS & Slurps

Speaker: Jeremy Bolt, Bruce Clay Australasia
1:30 – 2:00 Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. This session is designed to help you understand that Search engine friendly sites aren’t hard to create, at the very least you will walk away knowing what guidance to give your web dev team.

Speaker: Andy Jamieson, Director, Co-Founder – Switched on Media
2:00 – 2:30 Tracking Success of Search
Digital marketing can deliver an enormous amount of data about the success or failure of your SEO, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker: Zari Kotwal, Web Analytics & Marketing Consultant – Panalysis
2:30 – 2:45 Q&A
2:45 – 3:15 Afternoon Tea Break
Session Two – The three key pillars of SEO success ~ Keywords, Content & Linking
3:15 – 3:45 Keyword Research
To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker: Poorani Prithiviraj – SEO Consultant, Outrider
3:45 – 4:15 Copy writing for Search
Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.

Speaker: Glenn Murray, SEO Copywriter – Divine Write
4:15 – 4:45 Link Building Basics
Learn the key elements of online writing, using effective keyword selection and get to understand how to work with internal and external linking strategies.

Speaker: Chris Thomas, Managing Director – Reseo
4:45 – 5:30 Site Clinic
In this final session of the afternoon we will be dissecting some of our attendes websites to give the an insight as to what is wrong with the site from an SEO point of view, this session is full of actionable informantion.

Speaker: Mike Motherwell, SEO Rainmaker – MMS Consulting