Agenda – Melbourne Dec 4th, 2008

8:00 – 8:45 Badge and Backpack Collection
8:45 – 9:00 Welcome and agenda overview by your host – Barry Smyth
Session One – SEO Essentials
9:00 – 9:30 Keyword Research – To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.
Speaker Michael Warmsley – Managing Director, Hitwise
9:30 – 10:00 Link Building Fundamentals - Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighbourhoods.
Speaker Chris Thomas - Managing Director, Reseo
10:00 – 10:30 SEO Content – Learn the key elements of online writing, keyword selection and use and internal linking strategies.
Speaker Poorani Prithiviraj – SEO Consultant, Outrider
10:30 – 10:45 Q&A Session
10:45 – 11:00 Morning Tea Break
Session Two – PPC Essentials
11:00 – 11:30 Creative & Ad Group Management – Relevance doesn’t stop with a search term. Good ad copy will mean the difference between a high or low click through rate + we discuss ad groupings and how this effects your relevancy.
Speaker Tim McDonald – Managing Director, Found Agency
11:30 – 12:00 Landing pages – Got the keywords & written some killer ad copy, group your ads correctly! now what! This session covers landing page optimisation and multivariate testing.
Speaker Nathan Stewart – Managing Director, Alkemi International
12:00 – 12:30 PPC “Quality” score – There is more to ranking well in the PPC results than how much you pay, its fast becoming more about the “quality” of your ad campaign, what do you need to do to get a good quality score?
Speaker Chris Dimmock – Managing Director, Cogentis Search Marketing
12:30 – 12:45 Q&A Session
12:45 – 1:45 Lunch Break
Session Three – SEM Essentials
1:45 – 2:15 Online Reputation Management – is about combining online public relations with search engine optimisation.
Speaker Jason West – Managing Director, Websalad
2:15 – 2:45 Social Media Optimisation – A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.
Speaker Kate Gamble -  Search Engine Marketing Analyst, Bruce Clay Australia
2:45 – 3:15 Local Search – Why is local search important? Find out who the players are and what benefits your business can get from being included in the Local Index’s.
Speaker Monte Heubch – CEO, Aussieweb
3:15 – 3:30 Q&A Session
3:30 – 3:45 Afternoon Tea Break
Session Four – The Wrap Up
3:45 – 4:15 Stakeholder Management – Learn how to identify the “personality” road blocks within your company to get your SEO/SEM rolling along quicker.
Speaker Tom Petryshen – Managing Director, Amplify
4:15 – 4:45 Tracking Search! Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.
Speaker Rod Jacka – Managing Director, Panalysis
4:45 – 5:25 The SEO Clinic – A few lucky recruits will have their serial number drawn and have a site of their choice analysed for search engine friendliness, although this time Mike’s regular session has a visitor
Speaker Mike Motherwell & Guy Wayland – SEO Rainmakers, WMS Consulting
5:25 – 5:30 Closing Statement