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Search Engine Boot-Camp

2010 SEO Courses & SEM Courses - Search Engine Bootcamp plus Social Media Classes for Business

Join us at one of our SEO Courses scheduled in a capital city near you during 2010 and learn how to harness the fastest-growing sector of the Internet advertising market – Search Engine and Social Media Marketing, plus learn how to integrate Social Media into your business.

Just a beginner? You are more than Welcome!

Search engines are one of the primary ways people locate information on the web. That means search marketing isn’t just a huge online marketing activity.

It’s a huge and vitally important marketing activity period.

If you know nothing about search — and are in a job that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search and Social Media space.

Our Search Engine Boot-Camp is designed to get you up to speed, at Search Engine Boot-Camp you’ll learn the fundamentals of search and social media marketing and to help encourage and educate emerging marketers, you can attend one of our training events through a special low-cost ticket, our half day event are only $395 + GST.

Search Engine Boot-Camp has been programmed with entry level education in mind and will help you understand why you need to be directing your Marketing budgets towards Search.

We have a series of Content Modules that you can attend throughout the year if you want to continue your education, modules include:

Search Engine Optimisation 101

Keyword Research, Content creation, Link Building Basics, Site Architecture and Usability + Local Search and the Google Top 10

Pay Per Click 101

Getting started, Writing & testing ads copy that convert, Bidding strategies, Landing page basics, Understanding How Paid Search Algorithms work, Relevancy and Quality Score, Tools of the Trade.

Social Media 101

Selling Social Media to the C-Suite, The Social Media Landscape, You Tube & other Video sharing sites, Facebook marketing, Twitter Marketing, Integrating Social Media into your business, + Social Media as a Risk & Reputation Management Tool.

Email Marketing 101

Learn everything you need to know to start and maintain an effective email marketing campaign. We look at list growth, building the write email code, testing, targeting, legal issues and list rental.

Follow Search Engine Bootcamp on Twitter: #sebc