Search Engine Boot-Camp – Australia’s most affordable Search Marketing Training

 Sydney – October 15, 2015

Search Engine Boot-Camp offer an intensive full day Search Engine Marketing workshop designed to maximise and increase your working knowledge on a wide range of search marketing techniques.

Designed to give you the right tactical knowledge to help you get started in Search or increase your current skill set. If you know nothing about search marketing — and are in a job that’s even remotely connected to driving sales, visitors, customers and so on — you need some understanding of the Search space.

Search Engine Boot-Camp which has been running nationally since 2006 is designed to get you up to speed and rapidly. With Search Engine Boot-Camp you’ll learn the fundamentals of search marketing, it’s been programmed with entry level education in mind and will help you understand why you need to be directing your Marketing budgets towards Search.

 

Topics we cover at Boot-Camp:

Search Marketing Essentials

  • Keyword research for SEO & PPC
  • Understanding Analytics
  • Correct use of Landing Pages
  • Content Creation
  • Tools of the Trade

Search Engine Optimisation 101

  • Link Building Basics
  • Site Architecture and Usability
  • Local Search

Pay Per Click 101

  • How to setup paid search
  • Writing & testing ads copy
  • Bidding strategies & Quality Score

Essential Information

When & Where?
Thursday Oct 15, 2015
Northcott Room, Level 5, SMC Conference & Function Centre,
66 Goulburn St, Sydney, NSW, 2000

How Much?
$995 + GST

What’s included?

  • FREE $200 Voucher to get you started on Bing Ads
  • FREE Note Pad & Pen
  • Audio and PDF’s of all presentations
  • Morning Tea
  • Lunch
  • Afternoon Tea
  • Networking drinks